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# Apple Music To Stream At 20% Below Industry Standard 320kps
- URL: https://www.hypebot.com/apple-music-to-stream-at-20-below-industry-standard-320kps/
- Published: 2015-06-10T10:00:00.000Z
- Updated: 2015-06-10T10:00:00.000Z
- Description: Jimmy Iovine may pontificate about the importance of audio quality when he's selling Beats headphones and speakers, but apparently he's less concerned with the quality of the music streams delivered. Continue reading [https://www.hypebot.com/hypebot/2015/06/apple-music-to-stream-at-20-below-industry
- Author: Bruce Houghton
- Tags: Music Tech, Streaming, Android (operating system), Apple Inc., Disc jockey, ICloud, IPhone, Jimmy Iovine, Radio broadcasting, Spotify, Streaming media, YouTube, #wp, #wp-post, #Import 2026-01-21 10:28

**[![Beats Deal](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c79c16cd970b-75wi "Beats Deal")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c79c16cd970b-popup?ref=hypebot.com)Jimmy Iovine** may pontificate about **the importance of audio quality** when he's selling **Beats headphones** and speakers, but apparently he's less concerned with **the quality of the music streams delivered by Apple Music**. Either that or someone else at Apple is calling the shots. 

\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

[![Apple-logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08403e7b970d-150wi "Apple-logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08403e7b970d-popup?ref=hypebot.com)

Apple Music will stream at 256kps or 20% below the 320kps industry standard usually delivered by Beats Music, Spotify and other music streamers. All streamers admit to delivering some songs at 256kps, but say they strive for 320kps.

While Apple confirmed 256kps quality to [TNW](http://thenextweb.com/apple/2015/06/09/apple-music-will-stream-at-256kbps-below-the-industry-standard-320kbps/?ref=hypebot.com), there remains some confusion over whether Apple Music will deliver streams via mp3 technology or its own AAC.

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