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# Apple Music Uses Snapchat To Offer Look Inside Beats 1 Global Studios
- URL: https://www.hypebot.com/apple-music-uses-snapchat-to-offer-look-inside-beats-1-global-studios/
- Published: 2015-07-31T11:55:00.000Z
- Updated: 2015-07-31T11:55:00.000Z
- Description: Since even before it launch, Apple Music has been using social media creatively to promote Beats 1. From "leaking" details to posting "exclusive" interviews on YouTube, Beats 1 and Apple. Continue reading [https://www.hypebot.com/hypebot/2015/07/apple-music-uses-snapchat-to-offer-look-inside-beats-1
- Author: Bruce Houghton
- Tags: Music Business, Radio & Satellite, Social Media, Streaming, YouTube & Video, Abu Dhabi Media, Apple Inc., Casey Neistat, Facebook, Instagram, music video, Sony Music Entertainment, Spotify, YouTube, #wp, #wp-post, #Import 2026-01-21 10:28

[![image from nme.assets.ipccdn.co.uk](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb085be1aa970d-150wi "image from nme.assets.ipccdn.co.uk")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb085be1aa970d-popup?ref=hypebot.com)Since even before it launch, **Apple Music** has been **using social media** creatively to promote **Beats 1**. From "leaking" details to posting "exclusive" interviews on **YouTube,** Beats 1 and Apple Music are going wherever their audience goes.

Apple Music's latest foray into social marketing is a tour of Beats 1's 3 global studios via Snapchat. While not a spontaneously produced video captured on a smartphone, it does convey the energy that is driving interest in the online station.

[TNW ](http://thenextweb.com/apps/2015/07/30/apple-musics-first-snapchat-story-gives-a-peek-inside-the-studio/?ref=hypebot.com)captured the Snapchat videos and posted them on YouTube.

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