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# Apple Pushes Back, Says MusicWatch Survey Grossly Underestimates Apple Music Retention
- URL: https://www.hypebot.com/apple-pushes-back-says-survey-underestimate-apple-music-rentention/
- Published: 2015-08-18T17:45:39.000Z
- Updated: 2015-08-18T17:45:39.000Z
- Description: Apple fought back this afternoon, saying that the 48% percent retention rate reported by a new MusicWatch survey which Hypebot published earlier today, was incorrect. and stating that 79% of users. Continue reading [https://www.hypebot.com/hypebot/2015/08/apple-pushes-back-says-survey-underestimate
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, Alternative Press, Apple Inc., Hypebot, IOS, IPhone, iTunes, Retention rate, Spotify, The Verge, Top 40, #wp, #wp-post, #Import 2026-01-21 10:28

[![Apple Music](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08657a86970d-150wi "Apple Music")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08657a86970d-popup?ref=hypebot.com)**Apple fought back this afternoon**, saying that the 48% percent retention rate reported by a [new MusicWatch survey](https://www.hypebot.com/apple-music-is-not-moving-ios-users-says-new-survey-and-having-little-affect-on-streaming-competitor/) which Hypebot published earlier today, was incorrect. and stating that 79% of users who signed up for Apple Music are still using the service.

But while pushing back on retention in a statement to [The Verge](http://www.theverge.com/2015/8/18/9172309/people-are-giving-up-on-apple-music-survey?ref=hypebot.com), Apple did no dispute any of the survey's other findings.

**Read more on the survey [here.](https://www.hypebot.com/apple-music-is-not-moving-ios-users-says-new-survey-and-having-little-affect-on-streaming-competitor/)**

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