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# Apple Ready To Extend iTunes Previews To 90 Seconds.  Is It Too Little Too Late?
- URL: https://www.hypebot.com/apple-ready-to-extend-itunes-previews-to-90-seconds-is-it-too-little-too-late/
- Published: 2010-11-03T10:39:51.000Z
- Updated: 2010-11-03T10:39:51.000Z
- Description: CNet said it would happen back in September, but a new memo from iTunes to labels appears to confirm that Apple's music sales behomouth is finally ready to extend song. Continue reading [https://www.hypebot.com/hypebot/2010/11/apple-ready-to-extend-itunes-previews-to-90-seconds-is-it-too-little-too-
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from lssacademy.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f58dd8d2970b-200wi "image from lssacademy.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f58dd8d2970b-popup?ref=hypebot.com)

CNet said it would happen back in September, but a new memo from iTunes to labels appears to confirm that Apple's music sales behomouth is finally ready to extend song previews to 90 seconds. Of course, a letter from Apple asking labels to allow longer downloads does not mean that they will. And most fans are already used to going to a range of sites from YouTube to Google search to the artists own web site to listen to a full track or even album before purchasing.

**Screenshot of Apple's Letter To Labels**

**[![image from images.macrumors.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f58dd633970b-450wi "image from images.macrumors.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f58dd633970b-popup?ref=hypebot.com)** 

via [Mac Rumors](http://www.macrumors.com/2010/11/02/apple-to-extend-itunes-song-previews-to-90-seconds-in-u-s/?ref=hypebot.com)