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# Apple Set To Beat Google To Music Cloud
- URL: https://www.hypebot.com/apple-set-to-beat-google-to-music-cloud/
- Published: 2011-04-22T06:58:14.000Z
- Updated: 2011-04-22T06:58:14.000Z
- Description: Apple is nearing launch of a cloud music service according to sources. Unlike Amazon's recent cloud launch, which in not licensed and acts as an online hard drive, Apple is. Continue reading [https://www.hypebot.com/hypebot/2011/04/apple-set-to-beat-google-to-music-cloud.html]
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538e0e6762970b-200wi "image from www.google.com")](http://www.google.com/url?source=imgres&ct=img&q=http://www.myservice.com/blog/wp-content/uploads/2010/01/itunes%5Fcloud1.jpg&sa=X&ei=JV6xTfHGOsn00gG9%5F6irCQ&ved=0CAQQ8wc&usg=AFQjCNFzuduBBjw--da2WGB3ebpE5%5F2JmQ)

Apple is nearing launch of a cloud music service according to [sources](http://www.reuters.com/article/2011/04/21/us-apple-google-idUSTRE73K7A720110421?ref=hypebot.com). Unlike Amazon's recent cloud launch, which in not licensed and acts as an online hard drive, Apple is getting licenses from labels and will return revenue. [MediaMemo](http://mediamemo.allthingsd.com/20110421/one-difference-between-apples-music-locker-and-amazons-label-deals/?ref=hypebot.com) is reporting that Apple has already completed licenses with two of the four majors.   **COMMENTARY:**  

  
Licenses mean that Apple can offer a more full featured music experience than Amazon does currently. Details are slim, but it is likely that iTunes will allow customers to store their songs on a remote server and access them from any internet connected device.

**COMMENTARY**

Whatever the details, the result is that Apple will beat Google to the music cloud. But who is first, matters less than who gets it right. Thus far, no one – Apple, Google, Amazon or anyone else – appears to be offering much that might cause consumers to change their current behaviors.

That leaves Apple as music's dominate force and the major labels still complaining about it.