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# Apple Turns To Music To Help Save Slumping iPad Sales [VIDEO]
- URL: https://www.hypebot.com/apple-turns-to-music-to-help-save-slumping-ipad-sales-video/
- Published: 2015-02-09T09:19:48.000Z
- Updated: 2015-02-09T09:19:48.000Z
- Description: iPad sales have slowed a bit in recent months; and Apple is once again turning to music to make one of its touchtone products hip again. A new commercial which. Continue reading [https://www.hypebot.com/hypebot/2015/02/apple-turns-to-music-to-help-save-slumping-ipad-sales-video.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Business, Music Tech, Apple, Apple A6X, Apple Inc., Apple Store, Computing, Criticism of Apple Inc., Cult of Mac, IPad, Pro theme, Steve Jobs, #wp, #wp-post, #Import 2026-01-21 10:28

[![ipad](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb07ed2371970d-200wi "ipad")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb07ed2371970d-popup?ref=hypebot.com)

iPad sales have slowed a bit in recent months; and Apple is once again turning to music to make one of its touchtone products hip again. A new commercial which debuted during the Grammy pre-telecast uses music and music making to show off the Apple tablet. Hip hop artist Elliphant's Riton iPad remix featuring The Gaslamp Killer provides not just the soundtrack, but also the storyline for the spot.

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