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# Apple TV Spot Shows iPhone’s Musical Chops Using Pixie’s “Gigantic” [VIDEO]
- URL: https://www.hypebot.com/apple-tv-spot-shows-iphones-musical-chops-using-pixies-gigantic-video/
- Published: 2014-04-24T09:49:46.000Z
- Updated: 2014-04-24T09:49:46.000Z
- Description: Over the years Apple has done a superior job compared to most major companies of using alternative music to connect it's products to hipper and wish-they-were hipper consumers. A new. Continue reading [https://www.hypebot.com/hypebot/2014/04/apple-tv-spot-shows-iphones-musical-chops-using-pixies-gig
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Business, Music Tech, #wp, #wp-post, #Import 2026-01-21 10:38

[![iPhone 5s](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73db2a968970d-150wi "iPhone 5s")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73db2a968970d-popup?ref=hypebot.com)

Over the years Apple has done a superior job compared to most major companies of using alternative music to connect it's products to hipper and wish-they-were hipper consumers. A new artfully shot television spot does it again, using the Pixie's "Gigantic" as the background to a look at the musical capabilities of the iPhone 5S. **WATCH:**

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