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# Apple’s Streaming Music Launch Plans:  $9.99, $14.99 Tiers, Lots Of Exclusives
- URL: https://www.hypebot.com/apples-streaming-music-launch-plans-999-1499-tiers-lots-of-exclusives/
- Published: 2015-04-12T16:48:00.000Z
- Updated: 2015-04-12T16:48:00.000Z
- Description: It's shaping up to be the year the music industry put a premium on exclusive content. Jay Z is counting on them to build TIDAL; and now comes word that. Continue reading [https://www.hypebot.com/hypebot/2015/04/apples-streaming-music-launch-plans-999-1499-tiers-lots-of-exclusives.html]
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, Apple Inc., Financial Times, High fidelity, IOS, iTunes, Jay-Z, music industry, Spotify, Streaming media, Taylor Swift, #wp, #wp-post, #Import 2026-01-21 10:28

[![image from static4.businessinsider.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb081aaf91970d-150wi "image from static4.businessinsider.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb081aaf91970d-popup?ref=hypebot.com)

It's shaping up to be **the year the music industry put a premium on exclusive content.** Jay Z is counting on them to build **TIDAL**; and now comes word that **Apple is planning a similar strategy**. Or will a patchwork of exclusives just l**eave fans confused and disappointed?**

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Apple has been in talks with Taylor Swift, Florence and the Machine and dozen other major groups about providing exclusive tracks for a planned June launch of the company's first ever streaming music service, according to a new [Bloomberg](http://www.bloomberg.com/news/articles/2015-04-10/apple-s-new-beats-music-thinks-taylor-swift-will-make-you-pay?ref=hypebot.com) report.

Despite rumors of a $7.99 monthly price, Apple's new music service will reportedly be priced at $9.99 per month with a $14.99 family tier.

Enough To Win?

So far, the rumor mill is revealing no real game changers. So while, Apple has huge advantages in customer base, an integrated ecosystem and brand equity; Spotify, Deezer and several others still have first mover advantage, and the place that most millennials go for music is free.

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[![](http://i.zemanta.com/333749748_80_80.jpg)](https://www.hypebot.com/jay-zs-tidal-nabs-taylor-swift-streaming/)[Jay Z's TIDAL Nabs Taylor Swift Streaming](https://www.hypebot.com/jay-zs-tidal-nabs-taylor-swift-streaming/)