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# Arcade Fire Releases Interactive Video For “Sprawl II”
- URL: https://www.hypebot.com/arcade-fire-releases-sprawl-ii-interactive-music-video/
- Published: 2011-12-19T11:06:00.000Z
- Updated: 2011-12-19T11:06:00.000Z
- Description: Arcade Fire's new single "Sprawl II (Mountains Beyond Mountains)" is receiving both the traditional and interactive music video treatment. With a dedicated site designed for interaction and a video designed. Continue reading [https://www.hypebot.com/hypebot/2011/12/arcade-fire-releases-sprawl-ii-int
- Author: Guest Author
- Tags: Music Marketing, YouTube & Video, Arcade Fire, music video, Sprawl II (Mountains Beyond Mountains), #wp, #wp-post, #Import 2026-01-21 10:55

[![Arcade-suburbs](http://hypebot.typepad.com/.a/6a00d83451b36c69e201675efb9ba7970b-200wi "Arcade-suburbs")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201675efb9ba7970b-popup?ref=hypebot.com)

****Arcade Fire's new single "Sprawl II (Mountains Beyond Mountains)" is receiving both the traditional and interactive music video treatment. With a dedicated site designed for interaction and a video designed for web distribution, it's well thought out but the muted movement choices make it an underwhelming experience.**

[Arcade Fire](http://www.arcadefire.com/?ref=hypebot.com) are known for their [innovative web projects](https://www.hypebot.com/arcade-fires-wilderness-downtown-named-top-website-of-2010/) and [Arcade Fire Presents Sprawl II (Mountains Beyond Mountains)](http://www.sprawl2.com/?ref=hypebot.com) is no exception. The site or interactive app requires one to activate one's webcam and move or click to affect movement on the screen as the single plays.

*Arcade Fire – Sprawl II (Mountains Beyond Mountains)*

The problem is that the movement choices and the color palette both feel a bit constrained and muted. I feel that way about the traditional music video above as well. Artistically it's an interesting choice but not a strong example of the potential for interaction with digital video.

That said, things do pick up towards the last third of the video and I appreciate the quality of movements that everyday people can do. But by then the experience has worn a bit thin and the upbeat shift fails to revitalize.

I guess it's going to take a while for interactive video on the web to catch up to video games with dedicated equipment and controllers.

*Hypebot contributor *Clyde Smith* maintains his freelance writing hub at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and blogs at [All World Dance](http://www.allworlddance.com/?ref=hypebot.com) and [This Business of Blogging](http://www.thisbusinessofblogging.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:*

clyde(at)fluxresearch(dot)com

.