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# Simple, Effective Cross Promotion – Folk Artists Cover Each Other’s Singles, Tour U.S. Together
- URL: https://www.hypebot.com/artists-cover-each-others-singles-tour-us-together/
- Published: 2011-03-28T13:00:00.000Z
- Updated: 2011-03-28T13:00:00.000Z
- Description: Love a fellow musician's song? Do they love your music too? Perfect. Cover each other's singles and take off on a tour of the U.S. That's the strategy being employed. Continue reading [https://www.hypebot.com/hypebot/2011/03/artists-cover-each-others-singles-tour-us-together.html]
- Author: admin
- Tags: Live & Ticketing, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from userserve-ak.last.fm](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e385637a970b-200wi "image from userserve-ak.last.fm")](http://userserve-ak.last.fm/serve/252/5884808.jpg?ref=hypebot.com)

Love a fellow musician's song? Do they love your music too? Perfect. Cover each other's singles and take off on a tour of the U.S. That's the strategy being employed by folk-singer Joe Pug and Philadelphia's Strand of Oaks. Before the tour launched, Pug covered "End in Flames" by Strand of Oaks, and Strand of Oaks covered Pug's "Hymn #101".

Both songs can be freely downloaded and listened to [via SoundCloud](http://soundcloud.com/nodooragency/sets/joe-pug-strand-of-oaks-split/?ref=hypebot.com).

Now Pug and Strand of Oaks are taking off on a 47 date tour; it kicks off on March 31 in Austin, TX. This is a simple, yet effective strategy to introduce fans to the group you're touring with, and if you love their music – all the better.

Chances are that fans will love their the music too.

What great cross promotional tactics have you seen lately

?