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# Artists Must Get Fans Immersed In a Great Story
- URL: https://www.hypebot.com/artists-must-get-fans-immersed-in-a-great-story/
- Published: 2011-03-09T11:30:00.000Z
- Updated: 2011-03-09T11:30:00.000Z
- Description: "People want to be immersed. They want to get involved in a story, to carve out a role for themselves, to make it their own. But how is the [artist]. Continue reading [https://www.hypebot.com/hypebot/2011/03/artists-must-get-fans-immersed-in-a-great-story.html]
- Author: admin
- Tags: DIY Advice & Tips, Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

[![Sdds](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8696337c970d-120wi "Sdds")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8696337c970d-pi?ref=hypebot.com) "**People want to be immersed**. They want to get involved in a story, to carve out a role for themselves, to make it their own. But how is the \[artist\] supposed to accommodate them? What if the audience runs away with the story? And how do we handle the blur — not just between fiction and fact, but between \[artist\] and audience, entertainment and advertising, story and \[the music\]?" 

– [**Frank Rose**](http://www.wired.com/epicenter/2011/03/why-do-we-tell-stories/all/1?ref=hypebot.com), author of **[The Art of Immersion](http://www.amazon.com/Art-Immersion-Generation-Remaking-Hollywood/dp/0393076016?ref=hypebot.com)**.