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# As iTunes Turns 10, Former CEO Jeff Price Remembers The Day That TuneCore Launched [VIDEO]
- URL: https://www.hypebot.com/as-itunes-turns-10-former-ceo-jeff-price-remembers-the-day-that-tunecore-launched-video/
- Published: 2013-04-29T08:59:00.000Z
- Updated: 2013-04-29T08:59:00.000Z
- Description: On the 10th Anniversary of the lunch of iTunes, TuneCore founder and ousted CEO Jeff Price sent this email: As documented by ABC news, Jan 25th, 2006 We were up. Continue reading [https://www.hypebot.com/hypebot/2013/04/as-itunes-turns-10-former-ceo-jeff-price-remembers-the-day-that-tunecore-launch
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Business, #wp, #wp-post, #Import 2026-01-21 10:43

On the 10th Anniversary of the lunch of iTunes, TuneCore founder and [ousted CEO Jeff Price](https://www.hypebot.com/breaking-tunecore-fires-ceo-jeff-price/) sent this email:

  
[![image from www.singeruniverse.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201901ba72c44970b-150wi "image from www.singeruniverse.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201901ba72c44970b-popup?ref=hypebot.com)As documented by ABC news, Jan 25th, 2006We were up all night, to get it live. We ran to Best Buy to get a camcorder to film  
us to send to ABC as they could not get us a camera crew So sad what has happened to it… Jeff

**WATCH THE VIDEO:**  

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