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# ASCAP Expo Wrap Up: Business And Creative Communities Close Conference
- URL: https://www.hypebot.com/ascap-expo-day-three-business-and-creative-communities-bring-conference-to-a-close/
- Published: 2013-04-22T08:48:11.000Z
- Updated: 2013-04-22T08:48:11.000Z
- Description: By Geoff Nudelman of Telos Studios. The final day of the Expo was a great representation of the finish line of the creative process as plenty of successful collaborators were. Continue reading [https://www.hypebot.com/hypebot/2013/04/ascap-expo-day-three-business-and-creative-communities-bring-confe
- Author: Bruce Houghton
- Tags: Conventions & Awards, DIY Advice & Tips, Music Business, #wp, #wp-post, #Import 2026-01-21 10:43

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By Geoff Nudelman of [Telos Studios](http://telos-studios.com/?ref=hypebot.com).

The final day of the Expo was a great representation of the  
finish line of the creative process as plenty of successful collaborators were  
lined up to share their success.

Four businesspeople from the hip-hop/rap space opened the  
day sharing ways to build a successful team for an artist. Co-Head of  
Contemporary Urban at ICM Partners, Robert Gibbs, discussed how he built tours  
for some of the biggest names in the scene. Power publicist Chris Chambers,  
Principal at The Chambers Group added that he and Gibbs regularly collaborate  
on media plans, appearances, and publicity strategy for common clients.  
Attorney Matthew J. Middleton, who handles many of the legal deals and process  
that come through for their clients, completed the circle. It was a prime  
example of the type of team a high-level artist could have.

Plenty of jokes and jabs were shared between composer Nico  
Muhly and director John Krokidas as they discussed their contributions to  
Krokidas’ forthcoming film, “Kill Your Darlings.” They spoke about long nights  
and weekends spent in Muhly’s Lower East Side apartment throwing ideas around  
for the film’s score. “Nico has this laidback environment that lets you explore  
without having to be right all of the time,” Krokidas said.

Muhly explained that for such a “deliciously filmed”  
project, he emphasized a balance of complexity and simplicity both in sound and  
technology when putting the score together. Muhly also spent much of the past  
year arranging two pop songs, one for Usher’s “Climax” and the other for fun.’s  
“We are Young.” “Both were nominated for Grammys,” Krokidas said, “that’s not a  
coincidence.”

“We just went from a designer boutique to a Walmart,” said  
Bandzoogle CEO David Dufresne about two different websites in the afternoon’s  
“Website Demolition Derby”. A couple representatives from his company along  
with Hisham Dahud from Fame House and Kyle Bylin from Live Nation Labs  
dissected pre-submitted websites and offered constructive feedback. While some  
sites were better than others, the consensus was that no one was really getting  
the maximum out of his/her social media presence and better site integration  
was needed. Dufresne used Bandzoogle’s “Artist Strategy” chart to illustrate  
the importance of using email lists to grow a fan base across one’s entire  
digital presence. “I have a friend who calls email lists an artist’s ‘pension  
plan’.”

It seemed like the entire point of the ASCAP Expo was to  
promote collaboration, and that it did. It offered a cross-section of the  
business and creative sides and was put into a lens that made sense for the  
speed at which the industry is changing. Look for a more comprehensive review  
on the Expo, Pop Awards, and IMS Engage later next week.