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# Asian Americans Key Driver of U.S. Digital Music [Nielsen Study]
- URL: https://www.hypebot.com/asian-americans-key-driver-of-us-digital-music-nielsen-study/
- Published: 2014-08-13T11:30:00.000Z
- Updated: 2014-08-13T11:30:00.000Z
- Description: Asian-Americans represent about 6% percent of the total U.S. population, up 59% since 2000. The 19 million strong and culturally diverse Asian-American community are driving some trends, according to the. Continue reading [https://www.hypebot.com/hypebot/2014/08/asian-americans-key-driver-of-us-digi
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, #wp, #wp-post, #Import 2026-01-21 10:38

[![image from www.hyphenmagazine.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73e0110f7970d-150wi "image from www.hyphenmagazine.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73e0110f7970d-popup?ref=hypebot.com)

Asian-Americans represent about 6% percent of the total U.S. population, up 59% since 2000\. The 19 million strong and culturally diverse Asian-American community are driving some trends, according to the study. Online digital music is increasingly popular with Asian-Americans, according to a new [Nielsen](http://www.nielsen.com/us/en/insights/reports/2014/listen-up-asian-americans-and-music.html?ref=hypebot.com) study.

**Spotify Is The Winner**

Asian-Americans tend to use both streaming music services specific to their native languages and mainstream sources, according to the study. Spotify, is almost twice as popular with Asian-Americans as it is with the total market, by a margin of 14.4% to 7.6%.

Differences also emerge in the devices that Asian-Americans use to access music.

[![image from www.nielsen.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73e011065970d-400wi "image from www.nielsen.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73e011065970d-popup?ref=hypebot.com)

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