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# Aux adds Direct, a print-on-demand Bandcamp Direct to Fan alternative
- URL: https://www.hypebot.com/aux-adds-direct-a-print-on-demand-bandcamp-direct-to-fan-alternative/
- Published: 2024-01-05T15:22:33.000Z
- Updated: 2024-01-05T15:22:37.000Z
- Description: Music creation app Aux is broadening its offering with Direct. This direct-to-fan service joins a growing list of startups adding direct-to-fan commerce since the coatic acquisition of Bandcamp by Songtrader. Continue reading [https://www.hypebot.com/hypebot/2024/01/aux-adds-direct-a-print-on-demand
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, D2F, DIY musicians, Music Business, music merch, Music Tech, musician, musicians, #wp, #wp-post, #Import 2026-01-21 09:44

Music creation app Aux is broadening its offering with Direct. This direct-to-fan service joins a growing list of startups adding direct-to-fan commerce since the coatic acquisition of Bandcamp by Songtrader last Fall.

Along with [RealCount](https://realcount.pro/?ref=hypebot.com), Aux was named the winner of the [2023 Swimming with Narwhals Startup Pitch Competition](https://www.hypebot.com/aux-realcount-win-music-tectonics-2023-music-tech-startup-competition/) at the recent Music Tectonics Conference.

To launch Direct later this month, [Aux](https://aux.app/?ref=hypebot.com) acquired online music merch sales startups DizzyJam and Coton Cart to aid in creating a more robust offering. “This is not just a rebrand; we’ve completely reworked the platform to allow for a range of new features coming later in 2024 and beyond,” stresses Aux founder Ben Bowler.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/cms-direct-app/size/w1600/2023/12/screenshot-2023-12-22-at-08-21-45.png)

At launch, [Direct](https://direct.app/?ref=cms.direct.app) will focus on improved print-on-demand merch sales, including:

- Faster printing and delivery – up to 3 days faster – thanks to our new automatic distribution system
- A bulk product creator so that you can create multiple products rapidly from a single design
- Sixty-six new product colors across every product

Within three months, Direct is promising to add:

- Back printing – “The most requested feature we’ve had ever.”
- New product types including high quality, organic base shirts
- Auto-address filling and saved cards for your customers

But the real expansion of Aux and Direct will happen with the planned addition of:

- Downloads to sell music and creative work directly to fans under a pay-what-you-want or fixed-price model
- Memberships to offer “members only” downloads and merch

Learn more about Direct [here](https://direct.app/?ref=cms.direct.app).

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*