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# Average Spotify User Discovers 26 New Artists Every Month
- URL: https://www.hypebot.com/average-spotify-user-discovers-more-than-26-new-artists-every-month/
- Published: 2015-07-22T13:30:50.000Z
- Updated: 2015-07-22T13:30:50.000Z
- Description: An official stat from Spotify buried in a press release announcing a partnership with SFX's Beatport and some basic math net a statistic that should make both independent artists and. Continue reading [https://www.hypebot.com/hypebot/2015/07/average-spotify-user-discovers-more-than-26-new-artists-ev
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Business, Music Tech, Streaming, 19 Entertainment, Apple Inc., bEATPORT, Carrie Underwood, Independent record label, Kelly Clarkson, List of Idol winners, record label, Sony, Spotify, #wp, #wp-post, #Import 2026-01-21 10:28

[![Spotify-Logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7b27b3f970b-150wi "Spotify-Logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7b27b3f970b-popup?ref=hypebot.com)An **official stat from Spotify** buried in a press release announcing [a partnership with SFX's Beatport](https://www.hypebot.com/sfxs-beatport-to-power-major-edm-hub-on-spotify/) and some basic math net a statistic that should make both independent artists and established record label executives smile.

[![Spotify-Logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08568ea5970d-300wi "Spotify-Logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08568ea5970d-popup?ref=hypebot.com)

"Two billion times every month, our listeners discover an artist they’ve never heard of through a Spotify playlist" [according to](https://www.hypebot.com/sfxs-beatport-to-power-major-edm-hub-on-spotify/) Ken Parks, Chief Content Officer, Spotify. We already know that Spotify has 75 million users.

Therefore, on average, a Spotify user discovers 26+ new artists every month.

The math:

**2 billion new artist discoveries per month** 

**÷ 75 million Spotify users**

**26.66 average new discoveries per user**

Of course, discovery, retention and monetization are all different problems. But the sheer number of new artists discovered each month – compared, for example, to an era of Top 40 radio – shows the potential of music streaming to revolutionize, not just how we listen to music, but what we listen to, as well.

**MORE: [SFX's Beatport To Power Major EDM Hub On Spotify](https://www.hypebot.com/sfxs-beatport-to-power-major-edm-hub-on-spotify/)**

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