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# Irving Azoff Calls Lyor Cohen’s YouTube “Make You Rich and Famous” Promise “FICTION”
- URL: https://www.hypebot.com/azoff-calls-cohens-youtubes-make-you-rich-promise-fiction/
- Published: 2018-01-11T11:59:00.000Z
- Updated: 2018-01-11T11:59:00.000Z
- Description: Veteran music industry mogul and manager Irving Azoff has called "FICTION" the recent statements by YouTube's Head of Music Lyor Cohen that the video streamer will make musicians "rich and. Continue reading [https://www.hypebot.com/hypebot/2018/01/azoff-calls-cohens-youtubes-make-you-rich-promise-fi
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Business, YouTube & Video, Amazon, Apple, Apple Music, Google, music, music industry, Music Tech, musician, musicians, Pandora, Spotify, Tech Stories, YouTube, #wp, #wp-post, #Import 2026-01-21 10:05

[![image from 2.bp.blogspot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2cd93b6970c-200wi "image from 2.bp.blogspot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2cd93b6970c-popup?ref=hypebot.com)Veteran music industry mogul and manager Irving Azoff has called "FICTION" the recent statements by YouTube's Head of Music Lyor Cohen that the video streamer will make musicians "rich and famous" and cited a contradictory analysis by Manatt, Phelps & Phillips, LLP.

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After YouTube's Head Of Music Lyor Cohen told AdAge that his sales pitch for skeptical artists, managers and labels is "We're going to make you rich and famous," manager Irving Azoff took to Twitter to declare the promise "FICTION: You didn’t get rich from $.001 per stream."Azoff cited an analysis by Manatt, Phelps & Phillips, LLP. \[Read the full study [here.](https://www.manatt.com/Manatt/media/Media/PDF/US-Streaming-Royalties-Explained.pdf?ref=hypebot.com)\]

> Lyor,  
> FICTION: You didn’t get rich from $.001 per stream. [https://t.co/Ps8XsBJde7](https://t.co/Ps8XsBJde7?ref=hypebot.com)  
>  
> FACT: The fair rate is paid by Apple and Spotify. Just ask Jordan: [https://t.co/jaUv99Dt43](https://t.co/jaUv99Dt43?ref=hypebot.com)  
>  
> — Irving Azoff (@irvingazoff) [January 5, 2018](https://twitter.com/irvingazoff/status/949426365392044033?ref%5Fsrc=twsrc%5Etfw&ref=hypebot.com)

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