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# Band Uses 4 iPhone Apps To Produce Viral Hit
- URL: https://www.hypebot.com/band-uses-4-iphone-apps-to-produce-song/
- Published: 2009-03-06T06:42:19.000Z
- Updated: 2009-03-06T06:42:19.000Z
- Description: The most brilliant digital marketing strategies executed by the smartest digital teams quite often don't come close to creating the viral boost that a little imagination, ingenuity and sense of. Continue reading [https://www.hypebot.com/hypebot/2009/03/band-uses-4-iphone-apps-to-produce-song.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:03

The most brilliant digital marketing strategies executed by the smartest digital teams quite often don't come close to creating the viral boost that a little imagination, ingenuity and sense of humor can. [Music Ally ](http://musically.com/blog/2009/03/05/mentalists-play-mgmt-cover-on-four-iphones/?ref=hypebot.com)pointed us towards this piece of fun which features indie band The Mentalists using four iPhone apps -Ocarina, Retro Synth, miniSynth and DigiDrummer Lite – to produce a cover of MGMT's "Kid's".