> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # Bandcamp Grew Fan Signups 4X By Making A Very Simple Change - URL: https://www.hypebot.com/bandcamp-grew-fan-signups-4x-by-making-a-very-simple-change/ - Published: 2017-02-21T13:53:40.000Z - Updated: 2017-02-21T13:53:40.000Z - Description: By any yardstick, Bandcamp is on a roll. Not only is it growing rapidly, as measured by both new artist and label signups and transactions, but the indie music site. Continue reading [https://www.hypebot.com/hypebot/2017/02/bandcamp-grew-fan-signups-4x-by-making-a-very-simple-change.html] - Author: Bruce Houghton - Tags: DIY Advice & Tips, Music Tech, Startups & Funding, album, American Civil Liberties Union, Bandcamp, business, Conversion marketing, Financial Times, IPhone, Music Marketing, Never Miss a Beat, The Fader, #wp, #wp-post, #Import 2026-01-21 10:13 By any yardstick, Bandcamp [![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d262f539970c-150wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d262f539970c-popup?ref=hypebot.com)is on a roll. Not only is it growing rapidly, as measured by both new artist and label signups and transactions, but the indie music site also experienced an exponential jump in fan growth after it made a single, simple change. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ [![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb097bbe4c970d-300wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb097bbe4c970d-popup?ref=hypebot.com)The number of fans creating a Bandcamp account grew 4X after it dropped a requirement that users make a purchase before they could get a ‘fan account’ on the site. Previously to use any of the popular community features like following and artist or adding to a wishlists required that the user prove they were a serious customer by buying something. “Someone who put their money down to support an artist is serious about music, and that was who we wanted in our community," Bandcamp COO Joshua Kim told [Music Ally](http://musically.com/2017/02/20/bandcamp-quadrupled-signups-removing-fan-account-restrictions/?ref=hypebot.com). "And that model has managed to grow our fan community to become huge and very robust.”“Eventually, we decided that our community was large and defined enough, with the foundation of quality that we want, that we didn’t think that was going to change. We decided to bring all those people out there trying to use this functionality into the community,” Kim continued. "double-digit conversion rates for signup-to-purchase within 30 days" “The goal was still to make sure they became quality members. We’ve been tracking that, and signups essentially increased by four times once we allowed more of those people to join, which is really cool. How long does it take for those people to become paying customers? So far we’re seeing double-digit conversion rates for signup-to-purchase within 30 days.”Earlier this year, Badcamp also made a [series of improvements](https://www.hypebot.com/bandcamp-makes-major-improvements-to-help-sell-more-merchandise-physical-goods/) designed to accelerate sales growth. [![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8d89156970b-450wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8d89156970b-popup?ref=hypebot.com) Related articles [![](http://i.zemanta.com/376619589_80_80.jpg)](http://www.telegraph.co.uk/films/2016/12/28/harry-potter-order-phoenix-2007-original-telegraph-review/?ref=hypebot.com)[Harry Potter and the Order of the Phoenix (2007): original Telegraph review](http://www.telegraph.co.uk/films/2016/12/28/harry-potter-order-phoenix-2007-original-telegraph-review/?ref=hypebot.com) [![](http://i.zemanta.com/AVnB1Hib0FAAoAWTQ4f8_80_80.jpg)](https://www.hypebot.com/hypebot/2017/01/ge.html)[Getting It Done: The Week In D.I.Y. and Indie Music – hypebot](https://www.hypebot.com/hypebot/2017/01/ge.html) [![](http://i.zemanta.com/377200324_80_80.jpg)](http://www.thefader.com/2017/02/03/17-artists-you-can-download-on-bandcamp-today-to-help-the-aclu?ref=hypebot.com)[17 Artists You Can Download On Bandcamp Today To Help The ACLU](http://www.thefader.com/2017/02/03/17-artists-you-can-download-on-bandcamp-today-to-help-the-aclu?ref=hypebot.com) [![](http://i.zemanta.com/377035032_80_80.jpg)](https://daily.bandcamp.com/2017/01/24/everything-is-terrific-the-bandcamp-2016-year-in-review/?ref=hypebot.com)[Everything is Terrific: The Bandcamp 2016 Year in Review](https://daily.bandcamp.com/2017/01/24/everything-is-terrific-the-bandcamp-2016-year-in-review/?ref=hypebot.com) [![](http://i.zemanta.com/377375049_80_80.jpg)](http://www.thefader.com/2017/02/14/dougie-poole-wideass-highway-stream?ref=hypebot.com)[Dougie Poole Twists Classic Country Into Something Strange And Authentic](http://www.thefader.com/2017/02/14/dougie-poole-wideass-highway-stream?ref=hypebot.com) [![](http://i.zemanta.com/AVoJrWuNGs7FVMRNdEci_80_80.jpg)](https://www.hypebot.com/indie-music-fans-spent-more-than-1-million-on-bandcamp-during-fridays-aclu-fundraier/)[Indie Music Fans Spent More Than $1 Million On Bandcamp During Friday's ACLU Fundraiser – hypebot](https://www.hypebot.com/indie-music-fans-spent-more-than-1-million-on-bandcamp-during-fridays-aclu-fundraier/) [![](http://i.zemanta.com/AVoTwP_phrquzSebvWP3_80_80.jpg)](https://www.hypebot.com/hypebot/2017/02/this.html)[This Week In Music Commentary – hypebot](https://www.hypebot.com/hypebot/2017/02/this.html) [![](http://i.zemanta.com/377420076_80_80.jpg)](http://www.stereogum.com/1925314/hater-cry-later/music/?ref=hypebot.com)[Hater – "Cry Later"](http://www.stereogum.com/1925314/hater-cry-later/music/?ref=hypebot.com)