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# Bands Have An Official Life Span Of Nine Months
- URL: https://www.hypebot.com/bands-have-an-official-life-span-of-nine-months/
- Published: 2009-12-30T06:39:54.000Z
- Updated: 2009-12-30T06:39:54.000Z
- Description: "As of '09, bands have an official life span of about nine months dating from the launch of their MySpace pages, thanks to the comically accelerated, DSL-enhanced hype cycle. Faster. Continue reading [https://www.hypebot.com/hypebot/2009/12/bands-have-an-official-life-span-of-nine-months.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:03

[![image from dclips.fundraw.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a78d01f3970b-200wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a78d01f3970b-pi?ref=hypebot.com)"As of '09, **bands have an official life span of about nine months** dating from the launch of their MySpace pages, thanks to the comically accelerated, DSL-enhanced hype cycle. Faster than you can tweet "Serena Maneesh," **entire genres of music are "discovered" by attention-starved writers;** bloggers engage in hilarious slap-fights about who was there first; magazines feel pressured into writing clueless, hackazoid, late-pass trend pieces; **bands get elevated** to a critical mass of attention they can't possibly handle; and the phenomenon is promptly **abandoned once we find a newer, shinier toy** to play with."

– Christopher R. Weingarten, [Village Voice](http://www.villagevoice.com/2009-12-22/music/the-decade-in-music-genre-hype/1?ref=hypebot.com)

[ ](http://www.villagevoice.com/2009-12-22/music/the-decade-in-music-genre-hype/1?ref=hypebot.com)How are you going to last longer?