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# Video: A2IM’s Rich Bengloff On The Myth Of DIY Artists & Next Big Sound On The Analysis Paralysis
- URL: https://www.hypebot.com/bandwidth/
- Published: 2010-08-27T07:45:00.000Z
- Updated: 2010-08-27T07:45:00.000Z
- Description: In this next set of footage from the Bandwidth Conference, Danny Dee talked with Rich Bengloff, the President of A2iM. He gives an overview of the gathering, talks about why. Continue reading [https://www.hypebot.com/hypebot/2010/08/bandwidth.html]
- Author: admin
- Tags: Conventions & Awards, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.greenarrowradio.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201348157178f970c-75wi "image from www.greenarrowradio.com")](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-greenarrowradio-com/wp-content/uploads/2006/03/homepageimage.jpg?ref=hypebot.com) In this next set of footage from the **[Bandwidth Conference](http://www.bandwidthconference.com/?ref=hypebot.com)**,**[Danny Dee](http://www.twitter.com/dannydee?ref=hypebot.com)** talked with **Rich Bengloff**, the President of **A2iM**. He gives an overview of the gathering, talks about **why labels still matter**, and sheds light into the **myth of DIY artists**. Then **Next Big Sound** CEO **Alex White** weighed in on **paralysis** of **analysis** .

In this climate, Bengloff argues that now, more than ever, labels play an important role in breaking artists and helping them rise above the noise.

**Next Big Sound CEO Alex White On Analysis Paralysis:**