> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # Battle Of The Beamz: Deadmau5 vs. Flo Rida - URL: https://www.hypebot.com/battle-of-the-beamz-deadmau5-vs-flo-rida/ - Published: 2013-11-04T10:15:00.000Z - Updated: 2013-11-04T10:15:00.000Z - Description: Beamz by Flo is an attempt to take the Beamz dj tech and bring it to a larger audience with the support of Flo Rida. Beamz appears to be a. Continue reading [https://www.hypebot.com/hypebot/2013/11/battle-of-the-beamz-deadmau5-vs-flo-rida.html] - Author: admin - Tags: Music Tech, Vinyl, Cassettes & Retail, Beamz, Deadmau5, Flo, Flo Rida, Forbes, Instagram, Twitter, YouTube, #wp, #wp-post, #Import 2026-01-21 10:43 [![Beamz-house-party](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00a756bf970b-150wi "Beamz-house-party")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00a756bf970b-popup?ref=hypebot.com) Beamz by Flo is an attempt to take the Beamz dj tech and bring it to a larger audience with the support of Flo Rida. Beamz appears to be a party toy though its makers are finding more serious applications including its use by djs. Unfortunately for Beamz a commercial featuring Flo Rida caught the eye of Deadmau5 who immediately began a tweet takedown campaign that eventually made its way to Instagram and YouTube as well. Beamz responded at one point with a smart commercial parody but Deadmau5 has won the battle to date. In September [Beamz by Flo](http://www.beamzbyflo.com/?ref=hypebot.com) began a campaign featuring Flo Rida and a branded version of Beamz, aka The Beamz, an electronic instrument that works like this: **Beamz by Flo 2 Minute Commercial** While reactions ranged widely, a [Twitter rampage by Deadmau5](http://www.huffingtonpost.ca/2013/09/11/deadmau5-flo-rida-beamz-by-flo%5Fn%5F3909260.html?ref=hypebot.com) sabotaged the campaign, once again showing Deadmau5's ability to hijack publicity [to his own ends](https://twitter.com/deadmau5/statuses/377317229773074433?ref=hypebot.com): [![Mau5-beamz](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00a70f9f970c-350wi "Mau5-beamz")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00a70f9f970c-popup?ref=hypebot.com) **Round 1 to Deadmau5** Deadmau5 took the first round and then continued to take periodic shots at Beamz by Flo such as this [dreamy attack episode of Coffee Run](http://www.youtube.com/watch?v=mjCZzNp0%5FPU&feature=share&list=PLwLUOjMgyNecRkOlvtY42uW38AYTJtC3J&ref=hypebot.com). But the next round clearly went to Flo Rida and the Beamz crew: **Beamz by Flo – Even A Mouse Can Play!** In terms of a social media/web battle, this video is a nicely done response that clearly provoked Deadmau5 into [losing his cool](https://twitter.com/deadmau5/status/394647944638390273?ref=hypebot.com): [![Deadmau5-bitch-move](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00a751bb970b-350wi "Deadmau5-bitch-move")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00a751bb970b-popup?ref=hypebot.com) **Round 2 to Beamz by Flo** Deadmau5 got punked on that round and ultimately reminds us that, though he can be quite funny and refreshingly honest, life in the battle lane ultimately undermines your best qualities. And then, late last week, Deadmau5 gave the best response of all, one that needed no reference to Flo Rida nor to Beamz: **Techmology! (via [inthemix](http://inthemix.com/news/deadmau5s-new-console-sure-does-more-than-beamz/11356?ref=hypebot.com))** It's hard to beat a beautiful little demo of elegant software under development. **Round 3 to Deadmau5.** It's hard to say what this all means for Beamz by Flo Rida or parent company [Beamz](http://thebeamz.com/?ref=hypebot.com) which is [reaching out to djs](http://beamzdj.com/?ref=hypebot.com) as well as finding applications of the tech in [education and health care](http://thebeamz.com/education-healthcare/?ref=hypebot.com). Forbes' Natalie Robehmed [reports](http://www.forbes.com/sites/natalierobehmed/2013/10/21/rapper-flo-rida-endorses-debt-riddled-beamz-players/?ref=hypebot.com) that Beamz is losing millions annually. She says they are currently seeking $5 million in debt financing and seem to be pinning their hopes on breaking through to consumers and djs via Flo Rida's involvement. I doubt they've enjoyed Deadmau5's performance one bit. **More:** - [Deadmau5 Says 'All EDM DJS Are Button Pushers', Peter Kirn Sets Him Straight](https://www.hypebot.com/deadmau5-says-all-edm-djs-are-button-pushers-gets-educated-by-peter-kirn/) - [One Tweet Later, Deadmau5 Finds A Collaborator](https://www.hypebot.com/deadmau5-discovers-a-collaborator-via-twitter/) *Hypebot Senior Contributor Clyde Smith ([@fluxresearch](https://twitter.com/fluxresearch?ref=hypebot.com)/[@crowdfundingm](https://twitter.com/crowdfundingm?ref=hypebot.com)) also blogs at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and [Crowdfunding For Musicians](http://www.crowdfundingformusicians.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:* clyde(at)fluxresearch(dot)com . [![Enhanced by Zemanta](http://img.zemanta.com/zemified_h.png?x-id=5e063e96-c0bf-4571-be78-bbe46c04ff0a)](http://www.zemanta.com/?px&ref=hypebot.com "Enhanced by Zemanta")