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# Beats Music Added 1000 Subscribers Daily In First Month [Report]
- URL: https://www.hypebot.com/beats-music-added-1000-subscribers-daily-in-first-month-report/
- Published: 2014-03-20T10:59:47.000Z
- Updated: 2014-03-20T10:59:47.000Z
- Description: “My first goal is 500,000 people and we’ll kill ourselves to get there,” Beats Music co-founder Jimmy Iovine said in a January interview. They got off to a decent start,. Continue reading [https://www.hypebot.com/hypebot/2014/03/beats-music-added-1000-subscribers-daily-in-first-month-report.html]
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, #wp, #wp-post, #Import 2026-01-21 10:38

[![image from beatsmusic.wpengine.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73d607ae1970d-150wi "image from beatsmusic.wpengine.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73d607ae1970d-popup?ref=hypebot.com)

“My first goal is 500,000 people and we’ll kill ourselves to get there,” Beats Music co-founder Jimmy Iovine said in a January interview. They got off to a decent start, according to [Bloomberg](http://www.businessweek.com/news/2014-03-19/beats-music-said-to-sign-1-000-subscribers-a-day-in-first-month?ref=hypebot.com), which reports that Beats added 1000 subscribers a day in the month after its late January launch, but still have a long and tough road ahead.

**5 Million Subscribers Needed To Be Profitable**

Next, a Beats deal with AT&T led to 750,000 signing up for free 30 and 90 day trials, according to the same sources. So far, an impressive 70% percent are said to be converting to paid subscribers.

**But, Growth At What Cost?**

For a major music streamer like Beats Music to pay licensing fees and become profitable, they need 5 million to 10 million paying subscribers according to Roger Entner, an analyst with [Recon Analytics](http://www.bloomberg.com/news/2014-01-11/beats-music-challenges-spotify-in-subscription-streaming.html?%5Fga=1.175652964.796229852.1395326701&ref=hypebot.com).

Beats' initial subscriber growth came in the midst of a major PR blitz and a very expensive major ad campaign. Their TV ad during the Super Bowl likely cost north of $1 million alone. Even with new financing, that pace seems unsustainable.