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# Beats On Their $3 Billion Sale: “There’s a new instrument in the Apple family.”
- URL: https://www.hypebot.com/beats-on-their-3-billion-sale-theres-a-new-instrument-in-the-apple-family/
- Published: 2014-08-01T12:00:30.000Z
- Updated: 2014-08-01T12:00:30.000Z
- Description: Apple has finalized its $3 billion deal to purchased Beats. To announce that the two companies are now one, both exchanged welcome announcements online. Apple used theirs to heap praise. Continue reading [https://www.hypebot.com/hypebot/2014/08/beats-on-their-3-billion-sale-theres-a-new-instrument-i
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:38

[![image from www.onecall.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fd3e3765970b-150wi "image from www.onecall.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fd3e3765970b-popup?ref=hypebot.com)

Apple has [finalized its $3 billion dea](https://www.hypebot.com/hypebot/2014/08/apple-completes-3-billion-beats-deal-vivendi-universal-nets-404-million-for-13-stake-.html#more)l to purchased Beats. To announce that the two companies are now one, both exchanged welcome announcements online. Apple used theirs to [heap praise Beats ](https://www.hypebot.com/hypebot/2014/08/apple-completes-3-billion-beats-deal-vivendi-universal-nets-404-million-for-13-stake-.html#more)co-founders Jimmy Iovine and Dr. Dre. Beats chose to use the spotlight to stake out their new place in Apple's linage of game changing musical "instruments" including the Mac for digital recording, the iPod which changed how music is consumed and the iPhone which puts music at the center of the consumer's connected life.Their full statement:

*[![Headphones   Powerful Sound and Audio Technology from Beats by Dre](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fd3e3660970b-500wi "Headphones   Powerful Sound and Audio Technology from Beats by Dre")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fd3e3660970b-popup?ref=hypebot.com)More on [Beats](http://www.beatsbydre.com/?ref=hypebot.com)*