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# Trends And Behaviors For Effective Email Marketing [INFOGRAPHIC]
- URL: https://www.hypebot.com/behaviors-and-trends-for-effective-email-marketing/
- Published: 2012-11-26T11:30:00.000Z
- Updated: 2012-11-26T11:30:00.000Z
- Description: One of the most proven and effective ways for an artist to connect with their fan base is through the collection of email addresses. While Facebook Likes and Twitter followers. Continue reading [https://www.hypebot.com/hypebot/2012/11/behaviors-and-trends-for-effective-email-marketing.html]
- Author: admin
- Tags: DIY Advice & Tips, Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:49

[![Email-icon](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c33fbf478970b-100wi "Email-icon")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c33fbf478970b-popup?ref=hypebot.com)

One of the most proven and effective ways for an artist to connect  
with their fan base is through the collection of email addresses. While Facebook Likes  
and Twitter followers may be measurable figures to gauge how large your sphere  
of influence has become (seemingly anyway), getting a fan’s email address is not  
only a sign that they *want* to  
communicate with you, it’s a sign that they *expect*  
to hear from you. Of course, you don’t want to turn permission-based  
marketing into spamming, so it’s important to understand some **essential statistics and figures** about how people go about checking their email.

  
The following infographic, created by [Boomerang for Gmail](http://www.boomeranggmail.com/?ref=hypebot.com), displays trends and behaviors obersved after obtaining data from over five million emails.

*Click image to enlarge:*

  
*[![Email_infographic1](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3e2ad450970c-400wi "Email_infographic1")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3e2ad450970c-popup?ref=hypebot.com)*

—

***Hisham Dahud*** *is a Senior Analyst for Hypebot.com. Additionally, he is a digital strategist for [Fame House](http://famehouse.net/?ref=hypebot.com) and an [independent musician](https://soundcloud.com/hishamdahud?ref=hypebot.com). Follow him on Twitter: [@HishamDahud](http://twitter.com/hishamdahud?ref=hypebot.com)*

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