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# Best Facebook Video Strategy For Musicians In 2020
- URL: https://www.hypebot.com/best-facebook-video-strategy-for-musicians-in-2020/
- Published: 2020-06-12T14:50:00.000Z
- Updated: 2020-06-12T14:10:19.000Z
- Description: Video is becoming an increasingly integral part of Facebook’s overall content, and with this trend showing no signs of slowing down, having a solid video marketing strategy is more important. Continue reading [https://www.hypebot.com/hypebot/2020/06/best-facebook-video-strategy-for-musicians-in-2020
- Author: admin
- Tags: Music Marketing, Social Media, YouTube & Video, Facebook, video, #wp, #wp-post, #Import 2026-01-21 09:51

Video is becoming an increasingly integral part of Facebook’s overall content, and with this trend showing no signs of slowing down, having a solid video marketing strategy is more important than ever for artists as they move forward through 2020.

*Guest post by *Bobby Owsinski* of [Music 3.0](https://music3point0.com/2020/06/11/facebook-video-strategy/?ref=hypebot.com)*

**Facebook** is increasingly become a video platform with 15% of all its content now in video form – and that number is still growing. Indeed, videos are becoming critical to artists, bands and musicians to reach their fans on the platform. That’s why it’s important to have a coherent video strategy that’s up to date.

**Socialinsider** [studied](https://www.socialinsider.io/blog/facebook-video-study/?ref=hypebot.com) over 10 million Facebook videos to find out what made them successful or not. Even though 71% of all video posts come from accounts with over 100,000 fans, there’s still a lot to learn even if you don’t have nearly that many.

Here are a few things to keep in mind even before you begin production on your next video.

**1\. The ideal length for an uploaded video is between 2 and 5 minutes.** It’s important to ensure that the video captures viewers attention for at least one minute. Sometimes videos that go longer than 20 minutes can get as much engagement and more.

**2\. Live videos get almost twice as much attention as uploaded videos.** It turns out that people just aren’t that interested in a video that’s too polished and prefer ones that your more “authentic.” That said, only 12% of all Facebook videos are live.

![On Air broadcast sign for radio and podcast streaming, digital communication, live show, audio production, media broadcasting, Hypebot.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2020/06/on-air-3975845_1280.png)

**3\. Live videos over 1 hour get about 5 times as much engagement.** You would think that shorter videos would be better like that of uploaded videos, but the study found just the opposite to the case. Attention increases dramatically at the 1 hour mark.

**4\. Longer descriptions get more attention.** A description with at least 300 characters gets twice as much attention than one with 50 characters or less.

**5\. Vertical videos get more engagement than landscape or square videos.** 52% of all current videos are in landscape format, but the data shows that vertical videos get about 50% more engagement.

Regardless of how popular Facebook videos are at the moment, there’s no reason to think about the platform if your fans aren’t there. If you do have a substantial audience on the platform, a video strategy is more important than ever to get the most enagement.