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# Beyond Oblivion Joins MySpace In News Corps Digital Music Portfolio
- URL: https://www.hypebot.com/beyond-oblivion-joins-myspace-in-news-corps-digital-music-portfolio/
- Published: 2010-04-22T09:34:58.000Z
- Updated: 2010-04-22T09:34:58.000Z
- Description: (UPDATE 2) Rupert Murdoch's News Corp. has increased its bet on digital music beyond MySpace Music with an investment in start-up Beyond Oblivion. With a promised launch date of 10.10.10,. Continue reading [https://www.hypebot.com/hypebot/2010/04/beyond-oblivion-joins-myspace-in-news-corps-digital-m
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:59

**(UPDATE 2)** Rupert Murdoch's **News Corp.** has increased its bet on digital music beyond **MySpace Music** with an [investment](http://news.cnet.com/media-maverick/?tag=rb%5Fcontent;overviewHead&ref=hypebot.com) in start-up [Beyond Oblivion](http://beyondoblivion.com/?ref=hypebot.com). With a promised launch date of 10.10.10, the bread crumbs that t

[![image from beyondoblivion.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20134800d7fa1970c-250wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20134800d7fa1970c-pi?ref=hypebot.com)

he company is leaving point to a **"Comes With Music"** like unlimited music offering.

To unveil its service, Beyond Oblivion has announced a **Music Liberation European Tour** next month complete with a flashy bus. The company unabashedly describes itself as "**a radical, highly disruptive music service** that combines the stickiness of a social network with unlimited life-of-device access to the **largest music library on Earth,** within a vast ecosystem where content owners are paid per-play no matter if the original music file was ripped, bootlegged or legally or illegally downloaded (in other words **we eradicate music piracy**)."  

Already Biting The Hand That Feeds Them – 

UPDATE: I GUESS NEWS CORP. DIDN'T FIND THE MYSPACE DIG IN THE VIDEO AMUSING BECAUSE SUDDENLY THEY ARE MARKED PRIVATE AND HAVE BEEN TAKEN OFF THE COMPANY'S PUBLIC [YOUTUBE CHANNEL](http://www.youtube.com/beyondoblivionmusic?ref=hypebot.com#p/a/u/0/p6uIV5dp7ag).  

Given their rhetoric and company name, Beyond Oblivion hoes to be the savior of the record industry. Murdoch may be hoping they'll start by saving **MySpace** who Beyond Oblivion singles out for **particular scorn** in this teaser video:

**Learn more about Beyond Oblivion in this video that includes demos from CES:**

<>