> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Big Changes For Midem 2012. MidemLab Startup, Apps Competition Opens
- URL: https://www.hypebot.com/big-changes-for-midem-2012-midemlab-startup-apps-competition-opens/
- Published: 2011-08-02T06:37:39.000Z
- Updated: 2011-08-02T06:37:39.000Z
- Description: As we announced two weeks ago, producer Reed Midem is shifting gears for the 2012 edition of its signature music industry gathering Midem. In response to a changing industry, the. Continue reading [https://www.hypebot.com/hypebot/2011/08/big-changes-for-midem-2012-midemlab-startup-apps-competition-
- Author: Bruce Houghton
- Tags: Conventions & Awards, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from profile.ak.fbcdn.net](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538fdc0fee970b-100wi "image from profile.ak.fbcdn.net")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538fdc0fee970b-popup?ref=hypebot.com)

As we announced [two weeks ago](https://www.hypebot.com/hypebot/2011/07/-midem-charts-a-new-course-without-midemnet.html), producer **Reed Midem** is shifting gears for the 2012 edition of its signature music industry gathering **[Midem](http://www.midem.com/?ref=hypebot.com).** In response to a changing industry, the conference is creating an **"all-new midem"** (*new logo to left*) that adds more **"D.I.Y., technology and brands"** to the mix. Gone is popular decade old sub-conference **MidemNet,** which had become an essential gathering for the global music tech community.

But music tech still plays a central role at Midem. Since **tech no longer an industry outlier** you'll see traces of MidemNet through out the convention. For example, The Midemlab Startups & App Developers Competition will feature digital innovations in three categories:

- Music discovery, recommendation & creation
- Marketing & social engagement
- Direct to consumer sales and monetizing content

Details on how to enter [here](http://ht.ly/5SUgl?ref=hypebot.com).

Reed Midem knows that "music startups and hackers were the talk of midem 2011 and will remain so…", and hopes to broaden participation to include non music-specific services like **Kickstarter** and **tumblr** that musicians also use.

Midem is also working to appeal to **D.I.Y. artists** who previously found a trip to Cannes out of reach and the conference overwhelming. Artists have been attending gatherings like **The New Music Seminar** and **PopKomm**. But Midem hopes to attract their share of a market they estimate at **3 million** and growing with "a wealth of tips and advice from the sector’s top experts" and offering a "place for key insight on new ways to reach new consumers and fans (D2F)". The conference is offering **special [artist pricing](http://www.midem.com/en/attend/?ref=hypebot.com)** 200€ lower than industry attendees.

Connecting **music and brands** is also at the core of the new Midem. As much as 50% of music revenues could soon come from brands, according to Midem; and they hope be at the center of that shift. "Our Brands category will cover not only sync/music for images, but all types of new music+brand interactions," according to the revamped [midemblog](http://blog.midem.com/2011/07/new-midem-new-midemblog/?ref=hypebot.com).

A new

concert series and [music festival](http://www.midem.com/en/gigs/?ref=hypebot.com) will also provide more performance opportunities during the convention.

Watch the official "midem 2012: connected by music" video: