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# Billboard Channels Its Inner TMZ With Leaked Survey Of Music Execs [See The Full Survey]
- URL: https://www.hypebot.com/billboard-channels-its-inner-tmz-with-leaked-survey-of-music-execs-see-the-full-survey/
- Published: 2015-08-20T09:42:56.000Z
- Updated: 2015-08-20T09:42:56.000Z
- Description: For decades, Billboard has been the go to trade for the music industry, but that apparently no longer attracts enough readers and advertisers. New editors mix serious journalism from Glenn. Continue reading [https://www.hypebot.com/hypebot/2015/08/billboard-channels-its-inner-tmz-with-leaked-survey
- Author: Bruce Houghton
- Tags: Major Labels, Music Business, A Campingflight to Lowlands Paradise, Activity Feed, Amazon Kindle, Associated Press, Billboard Hot 100, Billboard Magazine, Justin Bieber, music industry, New York, Record producer, #wp, #wp-post, #Import 2026-01-21 10:28

[![Billboard_logo5](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7c1edb9970b-150wi "Billboard_logo5")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7c1edb9970b-popup?ref=hypebot.com)For decades, **Billboard** has been the go to trade for the music industry, but that apparently no longer attracts enough readers and advertisers. New editors mix serious journalism from **Glenn Peoples, Ed Christman, Ray Wadell** and a handful of others with **a growing mix of fashion and gossip**.

After months of hints that it wanted a bigger slice of the huge audience hungry for half-baked gossip and innuendo, music trade Billboard went full TMZ with a questionnaire asking "top industry executives" their opinions on such serious subjects like:

- Who is the most high-maintenance act in music?
- Which artist's private behavior belies his/her sterling public persona?
- Who is the most devious executive in the music industry?

It gets even better with questions like

In three years, Justin Bieber will be:

- Headlining arenas
- [![kesha](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d14bc493970c-200wi "kesha")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d14bc493970c-popup?ref=hypebot.com) On a VH1 reality show

Who do you believe:

- Kesha

- Dr. Luke

**Here is a screen shot of the full survey.**

**[![Billboard survey](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d14bc43d970c-500wi "Billboard survey")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d14bc43d970c-popup?ref=hypebot.com)**

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