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# Black Hole Recordings Launches Digital Pop-Up Store, Uses Twitter as Currency
- URL: https://www.hypebot.com/black-hole-recordings-launches-digital-pop-up-store-uses-twitter-as-currency/
- Published: 2014-11-19T14:00:00.000Z
- Updated: 2014-11-19T14:00:00.000Z
- Description: On November 10, Dutch record company, Black Hole Recordings introduced a digital pop-up store, using Twitter as it's form of currency. The first pop-up store of it's kind, website visitors. Continue reading [https://www.hypebot.com/hypebot/2014/11/black-hole-recordings-launches-digital-pop-up-store-
- Author: Guest Author
- Tags: Music Business, Music Marketing, Music Tech, Vinyl, Cassettes & Retail, #wp, #wp-post, #Import 2026-01-21 10:38

[![Screen Shot 2014-11-19 at 9.42.58 AM](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d093a334970c-150wi "Screen Shot 2014-11-19 at 9.42.58 AM")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d093a334970c-popup?ref=hypebot.com)

On November 10, Dutch [record company](http://en.wikipedia.org/wiki/Record%5Flabel?ref=hypebot.com), [Black Hole Recordings](http://www.blackholerecordings.com/?ref=hypebot.com) introduced a digital [pop-up store](http://en.wikipedia.org/wiki/Pop-up%5Fretail?ref=hypebot.com), using [Twitter](http://twitter.com/?ref=hypebot.com) as it's form of currency. The first pop-up store of it's kind, website **visitors can purchase products like tracks, ringtones, and digital booklets in exchange for mentions and engagements via Twitter.**

  
The Black Hole Pop-Up Store will mixes the traditional look and feel of a physical building, stock limitations, and operating hours with the progressive use of social media engagement as a form of digital payment. For 30 days, [digital downloads](http://en.wikipedia.org/wiki/Music%5Fdownload?ref=hypebot.com) will be available from artists such as Ferry Corsten, [Tiësto](http://tiesto.com/?ref=hypebot.com) and New World Punx. To acquire desired products, you **start by following @Blackholerec on Twitter with the product of your choice followed by the hashtag #paywithtweet.** Customers will then receive a direct message with a link to download.

[![F2ab9d_811c79b878354171b33e4384eb5e75d4.jpg_srz_p_1307_649_75_22_0.50_1.20_0](http://a2.typepad.com/6a01901b9a0100970b01b7c709927a970b-450wi "F2ab9d_811c79b878354171b33e4384eb5e75d4.jpg_srz_p_1307_649_75_22_0.50_1.20_0")](http://a2.typepad.com/6a01901b9a0100970b01b7c709927a970b-popup?ref=hypebot.com)

Like it's non-virtual comrades, the Black Hole Pop-Up Store will open and close on occasion and products will be available for as long as they're in stock and will be removed once they expire.

The Black Hole Pop-Up Store is live and available for browling on[ BlackHolePopUpStore.com](http://www.blackholepopupstore.com/?ref=hypebot.com)