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# Black Keys Promote New Release With A Used Car Ad
- URL: https://www.hypebot.com/black-keys-promote-el-camino-with-oddball-car-ad/
- Published: 2011-10-21T11:43:00.000Z
- Updated: 2011-10-21T11:43:00.000Z
- Description: The Black Keys have a new album called "El Camino" coming out and they've been running an auto ad in print and a commercial on YouTube featuring Bob Odenkirk. Oddly. Continue reading [https://www.hypebot.com/hypebot/2011/10/black-keys-promote-el-camino-with-oddball-car-ad.html]
- Author: Guest Author
- Tags: Music Marketing, Black Keys, El Camino, #wp, #wp-post, #Import 2026-01-21 10:55

[![Black-keys-camino](http://hypebot.typepad.com/.a/6a00d83451b36c69e20162fbcfaa4f970d-200wi "Black-keys-camino")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20162fbcfaa4f970d-popup?ref=hypebot.com)

****The Black Keys have a new album called "El Camino" coming out and they've been running an auto ad in print and a commercial on YouTube featuring Bob Odenkirk. Oddly enough a Dodge Caravan is pictured in the ad and on the album cover which may or may not have significance but seems to have fans and media speculating.**

The Black Keys' "[El Camino](http://www.theblackkeys.com/preorder/?cmpid=20111011/blackkeys/preorder/caradvideo&ref=hypebot.com)" is due December 6 and is co-produced by **Danger Mouse** and the band. So far, the most distinctive aspect of their marketing campaign is a rather [odd auto ad and commercial](http://www.sacbee.com/2011/10/13/3978444/black-keys-promote-new-album-with.html?ref=hypebot.com), said to be for a 1994 El Camino that is actually a Dodge Caravan, which also appears on the album cover.

**El Camino Commercial ft. Bob Odenkirk**

The auto ad has appeared in at least one newspaper, the Akron Beacon Journal, based in Akron, Ohio where the band initially formed. They've also launched a related website at [wannabuyavan.com](http://www.wannabuyavan.com/?ref=hypebot.com) that includes what looks like a version of a print ad as well as a link to the above YouTube video as well as fan comments.

The YouTube video, a commercial for the "El Camino" (Dodge Caravan) stars Bob Odenkirk who appears in "Breaking Bad" as a rather shady lawyer. Odenkirk portrays a car salesman who is very much an Odenkirk-style character but is also reminiscent of various car commercial outtakes in which things screw up resulting in cursing and general hilarity. Interestingly enough, a search on YouTube for "cursing auto salesman" surfaces this [outtake from the 60s](http://www.youtube.com/watch?v=0hjgIF71lio&ref=hypebot.com) of a car commercial shoot featuring Chick Lambert for Ralph Williams Bay Shore Chrysler-Plymouth dealerhips at, wait for it, 345 **El Camino** Real, San Bruno.

I'm going to be stoked if there's a connection between Chick's commercials, the dealership address and the album concept and campaign. Not even the rabid analysts at [The Black Keys Fan Lounge](http://theblackkeysfanlounge.com/2011/10/el-camino-the-black-keys-and-that-van/?ref=hypebot.com) mention that in their album-related discussion of the various auto connections to The Black Keys, including the use of their music in other auto commercials.

That may be a stretch but I think finding that made me feel a little of what hardcore fans must feel as they puzzle out such mysteries.

Among other efforts, The Black Keys will also be releasing a [limited edition 12-inch](http://www.rollingstone.com/music/news/exclusive-black-keys-reveal-cover-art-for-lonely-boy-20111020?ref=hypebot.com) of the single, "Lonely Boy" off "El Camino" on November 25th for Record Store Day's "Back to Black" event.

*Hypebot contributor Clyde Smith is a freelance writer and blogger. He maintains a business writing hub at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and also blogs at [This Business of Blogging](http://www.thisbusinessofblogging.com/?ref=hypebot.com). To suggest music services and related topics for review at Hypebot, please contact:*

clyde(at)fluxresearch(dot)com

.