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# Blackberry Launches BBM Music Service & It’s D.O.A.
- URL: https://www.hypebot.com/blackberry-launches-bbm-muisc-service-its-doa/
- Published: 2011-08-25T07:15:20.000Z
- Updated: 2011-08-25T07:15:20.000Z
- Description: (UPDATE 2) As anticipated, RIM has launched its BBM Music service in beta. Built as part of BlackBerry Messaging, BBM Music is a "social music sharing and discovery service" rather. Continue reading [https://www.hypebot.com/hypebot/2011/08/blackberry-launches-bbm-muisc-service-its-doa.html]
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8aef7cb8970d-100wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8aef7cb8970d-popup?ref=hypebot.com)

(UPDATE 2) As anticipated, RIM has launched its BBM Music service in beta. Built as part of BlackBerry Messaging, BBM Music is a "social music sharing and discovery service" rather than a traditional streaming or download portal. For $5 a month, users get unlimited streaming of 50 songs and can share streams those songs with as many friend as they want, as long as they are Blackberry subscribersas well.

COMMENTARY

:

Since music sharing is a two way street on BBM Music, the size of your library continues to grow as you add new friends. But since sharing tracks is more likely among those under 25 – who strongly favor iPhones and Android powered phones over Blackberry – it's hard to see how BBM Music will gain traction.

Plus, why pay not pay $5 more to get unlimited streaming from Spotify, Slacker or their competitors. Then there's the fact that Blackberry's market share is tanking…