> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# BMG Buys 3rd U.S. Label: Steve Greenberg’s S-Curve Records
- URL: https://www.hypebot.com/bmg-buys-3rd-us-label-steve-greenbergs-s-curve-records/
- Published: 2015-11-02T09:41:25.000Z
- Updated: 2015-11-02T09:41:25.000Z
- Description: Despite taking Janet Jackson to #1, BMG insists it's a music company, not a record label. Whatever they call their own business, BMG is not adverse to buying other people's. Continue reading [https://www.hypebot.com/hypebot/2015/11/bmg-buys-3rd-us-label-steve-greenbergs-s-curve-records.html]
- Author: Bruce Houghton
- Tags: Indie Music, Major Labels, Music Business, Ad hoc, African hip hop, All rights reserved, Apple Inc., Artist, BMG Rights Management, Janet Jackson, record label, recording contract, Spotify, #wp, #wp-post, #Import 2026-01-21 10:28

[![image from www.dalespeaking.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb088a3960970d-150wi "image from www.dalespeaking.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb088a3960970d-popup?ref=hypebot.com)Despite taking Janet Jackson to #1, BMG insists it's a music company, not a record label. Whatever they call their own business, BMG is not adverse to buying other people's labels, which they've done for the third time with S-Curve Records. 

New model music company BMG has acquired the recording and publishing assets of New York pop label S-Curve Records. As part of the deal, S-Curve Founder and President, Steve Greenberg and general manager Milo Pacheco will join BMG to help develop the company’s mainstream pop offering.

[![image from www.s-curverecords.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7e663ed970b-150wi "image from www.s-curverecords.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7e663ed970b-popup?ref=hypebot.com)

S-Curve is the third US label acquired by BMG following Los Angeles-based Vagrant Records and Portland, Oregon’s Rise Records. S-Curve’s roster includes multi-platinum pop artist Andy Grammer. His last album *Magazines Or Novels* was a Top 20 hit in the US with the single ‘Honey I’m Good’ ranking among the top 10 best-selling singles of 2015, according to Soundscan.

"Artists are not happy with the status quo, and many of them find BMG’s core values of fairness, transparency and service very attractive indeed," said BMG US President Creative & Marketing Laurent Hubert. "The success of Janet Jackson demonstrates there is now no level or genre of artist which is beyond our reach.”

Last month, Janet Jackson’s Unbreakable became the first album released by the new BMG to reach #1 on the Billboard 200 album chart. Earlier in September, BMG scored simultaneous Top 10 entries with Iron Maiden’s The Book Of Souls and Scarface’s Deeply Rooted.

Related articles

[![](http://i.zemanta.com/346073352_80_80.jpg)](https://www.hypebot.com/janet-jackson-goes-diy-via-bmg-in-biggest-artist-services-deal-ever/)[Janet Jackson Goes D.I.Y. Via BMG In Biggest Artist Services Deal Ever](https://www.hypebot.com/janet-jackson-goes-diy-via-bmg-in-biggest-artist-services-deal-ever/)

[![](http://i.zemanta.com/349532510_80_80.jpg)](https://www.hypebot.com/dave-stewart-signs-mulifacted-deal-with-bmg/)[Dave Stewart Signs Multifaceted Deal With BMG](https://www.hypebot.com/dave-stewart-signs-mulifacted-deal-with-bmg/)

[![](http://i.zemanta.com/349875937_80_80.jpg)](https://www.hypebot.com/hypebot/2015/06/bet-awards-2015-a-full-list-of-winners-.html)[BET Awards 2015 – A Full List Of Winners](https://www.hypebot.com/hypebot/2015/06/bet-awards-2015-a-full-list-of-winners-.html)

[![](http://i.zemanta.com/329137267_80_80.jpg)](http://www.musicthinktank.com/blog/3-tips-for-making-a-campaign-go-viral.html?ref=hypebot.com)[3 Tips for Making a Campaign Go Viral](http://www.musicthinktank.com/blog/3-tips-for-making-a-campaign-go-viral.html?ref=hypebot.com)

[![](http://i.zemanta.com/342980583_80_80.jpg)](https://www.hypebot.com/bmg-acquires-us-indie-rise-records/)[BMG Acquires US Indie Rise Records](https://www.hypebot.com/bmg-acquires-us-indie-rise-records/)

[![](http://i.zemanta.com/346254113_80_80.jpg)](https://www.hypebot.com/hypebot/2015/06/gett.html)[GETTING IT DONE: The Week In DIY and Indie Music](https://www.hypebot.com/hypebot/2015/06/gett.html)

[![](http://i.zemanta.com/noimg_30_80_80.jpg)](http://www.mangalorean.com/janet-jacksons-statue-act-to-surprise-fans/?ref=hypebot.com)[Janet Jackson's statue act to surprise fansMangalorean.com](http://www.mangalorean.com/janet-jacksons-statue-act-to-surprise-fans/?ref=hypebot.com)

[![](http://i.zemanta.com/363958883_80_80.jpg)](http://pitchfork.com/news/61358-janet-jackson-and-missy-elliott-team-for-burnitup/?ref=hypebot.com)[Janet Jackson and Missy Elliott Team for "Burnitup!"](http://pitchfork.com/news/61358-janet-jackson-and-missy-elliott-team-for-burnitup/?ref=hypebot.com)