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# The Transformative Sound of Selling Out
- URL: https://www.hypebot.com/bob-marley-the-transformative-sound-of-selling-out/
- Published: 2010-12-14T10:40:00.000Z
- Updated: 2010-12-14T10:40:00.000Z
- Description: According to Dmitri Vietze, Bob Marley sold out, but transformed the musical landscape along the way. When Bob Marley sold out, he did it in a smart way. Dmitri delves. Continue reading [https://www.hypebot.com/hypebot/2010/12/bob-marley-the-transformative-sound-of-selling-out.html]
- Author: admin
- Tags: Music Think Tank, Bob Marley, career, changes, Dmitri Vietze, Genre, mainstream, Natalie Cheng, reggae, sold out, Sound, #wp, #wp-post, #Import 2026-01-21 10:59

[![Images](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e0a9a363970b-100wi "Images")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e0a9a363970b-pi?ref=hypebot.com)

According to **Dmitri Vietze**, Bob Marley sold out, but transformed the musical landscape along the way. When Bob Marley sold out, he did it in a smart way.

Dmitri delves into how Chris Blackwell helped make changes that propelled Marley’s career. [Read on](http://www.musicthinktank.com/blog/bob-marley-the-transformative-sound-of-selling-out.html?ref=hypebot.com) in Music Think Tank for advice on how to break new ground with cues from mainstream music. He writes, “Selling out” smartly can mean **changing the game** forever—and arguably for the better."