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# Book Smart vs. Street Smarts: Why you need both in the music business
- URL: https://www.hypebot.com/book-smart-vs-street-smarts-why-you-need-both-in-the-music-business/
- Published: 2024-02-15T15:31:32.000Z
- Updated: 2024-02-15T15:31:37.000Z
- Description: It is very important to get an education, but it is equally important to learn from experience. You can learn a lot from books and courses, but an evening spent at a band’s merch table can be as instructive as a full semester of learning…
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Indie Music, Music Marketing, music, Music Business, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 09:44

It is very important to get an education, but it is equally important to learn from experience. You can learn a lot from books and courses, but an evening spent at a band’s merch table can be as instructive as a full semester of learning.

Michael Brandvold and Jay Gilbert dig into the topic on a new Music Biz Weekly podcast edition.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2019/12/musicbizweeklypodcastlogo.jpg)

[MichaelBrandvoldMarketing](https://soundcloud.com/michaelbrandvoldmarketing?ref=hypebot.com "MichaelBrandvoldMarketing") · [595 Why You Need Both Book Smarts and Street Smarts in the Music Business](https://soundcloud.com/michaelbrandvoldmarketing/595-why-you-need-both-book-smarts-and-street-smarts-in-the-music-business?ref=hypebot.com "595 Why You Need Both Book Smarts and Street Smarts in the Music Business")

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