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# Brainstorming Doesn’t Work
- URL: https://www.hypebot.com/brainstorming-doesnt-work/
- Published: 2012-06-01T11:40:00.000Z
- Updated: 2012-06-01T11:40:00.000Z
- Description: According to Keith Sawyer, “Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool. Continue reading [https://www.hypebot.com/hypebot/2012/06/brainstorming-doesnt-work.html]
- Author: admin
- Tags: Music Think Tank, brainstorming, Creativity, Derek Miller, group, ideas, Natalie Cheng, Research, #wp, #wp-post, #Import 2026-01-21 10:49

[![Images](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168ebf91706970c-150wi "Images")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168ebf91706970c-popup?ref=hypebot.com)

According to Keith Sawyer, “Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas.” It’s an interesting concept especially for musicians when they are coming up with creative ideas. On [Music Think Tank](http://www.musicthinktank.com/blog/brainstorming-doesnt-work.html?ref=hypebot.com), **Derek Miller** talks about the dynamics of group creativity and suggests that this may be a reason for the sophomore slump and more.

“…**dissent** stimulates new ideas because it encourages us to engage more fully with the work of others and to reassess our viewpoints.” ([Read On](http://www.musicthinktank.com/blog/brainstorming-doesnt-work.html?ref=hypebot.com))