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# Brand Building for Musicians
- URL: https://www.hypebot.com/brand-building-for-musicians/
- Published: 2023-12-08T14:20:43.000Z
- Updated: 2023-12-08T14:20:48.000Z
- Description: All of the recent press about the juggernauts Taylor Swift and Beyonce reminded me of two popular posts on building brands for musicians that should resurface for this week’s Hypebot. Continue reading [https://www.hypebot.com/hypebot/2023/12/brand-building-for-musicians.html]
- Author: Bruce Houghton
- Tags: Indie Music, Music Marketing, DIY musicians, music, Music Business, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 09:44

All of the recent press about the juggernauts Taylor Swift and Beyonce reminded me of two popular posts on building brands for musicians that should resurface for this week’s **Hypebot Flashback Friday**.

**[How to Build a Brand as a Musician](https://www.hypebot.com/how-to-build-a-brand-as-a-musician/)** by Tony van Veen, the CEO of Disc Makers, looks at attracting an audience to your music by telling a story and taking a deliberate approach to building an artist’s brand.

[**CONTINUE READING**](https://www.hypebot.com/how-to-build-a-brand-as-a-musician/)

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/sp-ao-shortpixel-ai/client/to-q_lossy-ret_img-w_250/www-hypebot-com/wp-content/uploads/2022/08/female-2067462__480-e1661558359872.webp)

**5 Ways to Create a Brand as a Musician** by Monica Strut from Bandzoogle offers five steps to effectively use colors, logs, and consistent themes to answer fans’ questions like “Who are you?” and “Why should I care?”

[**CONTINUE READING**](https://www.hypebot.com/5-ways-to-create-a-brand-as-a-musician/)

*Bruce Houghton*