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# Buzz: There’s More to a Free Music Campaign than Free Music…
- URL: https://www.hypebot.com/buzz-theres-more-to-a-free-music-campaign-then-free-music/
- Published: 2012-03-26T10:46:00.000Z
- Updated: 2012-03-26T10:46:00.000Z
- Description: Many artists give away a free song to market their music. In order for this marketing strategy to work, musicians need to do more than just give the song away. Continue reading [https://www.hypebot.com/hypebot/2012/03/buzz-theres-more-to-a-free-music-campaign-then-free-music.html]
- Author: admin
- Tags: Music Think Tank, campaign, Derrick N. Ashong, Free music, free song, IndieAmbassador.com, Music Marketing, Natalie Cheng, story, strategy, #wp, #wp-post, #Import 2026-01-21 10:55

[![Stream-music](http://hypebot.typepad.com/.a/6a00d83451b36c69e201676438053c970b-150wi "Stream-music")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201676438053c970b-popup?ref=hypebot.com)

Many artists give away a free song to market their music. In order for this marketing strategy to work, musicians need to do more than just give the song away for free. On [Music Think Tank](http://www.musicthinktank.com/blog/buzz-theres-more-to-a-free-music-campaign-then-free-music.html?ref=hypebot.com), **IndieAmbassador.com** talks about the artist, Derrick N. Ashong, and how he launched a free music campaign. [Read on](http://www.musicthinktank.com/blog/buzz-theres-more-to-a-free-music-campaign-then-free-music.html?ref=hypebot.com) to see what Derrick did and how he made the campaign successful.

“Communicate the story behind your music to your fans and you’ll witness more of a reaction – what’s the inspiration behind the giveaway, and why is it important to you?” ([Read On](http://www.musicthinktank.com/blog/buzz-theres-more-to-a-free-music-campaign-then-free-music.html?ref=hypebot.com))