> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Callin’ Hall & Oates & Lamb of God: Creative Music Marketing With Twilio’s Telephony API
- URL: https://www.hypebot.com/callin-oates-marketing-music-with-twilios-voip-services/
- Published: 2012-01-05T11:55:00.000Z
- Updated: 2012-01-05T11:55:00.000Z
- Description: Twilio new hire Michael Selvidge and buddy Reid Butler recently created "Callin' Oates", an "emergency Hall & Oates helpline" powered by Twilio. The app provides a number to call in. Continue reading [https://www.hypebot.com/hypebot/2012/01/callin-oates-marketing-music-with-twilios-voip-services.htm
- Author: Guest Author
- Tags: Apps, Mobile & SMS, Music Marketing, Startups & Funding, Callin' Oates, Twilio, #wp, #wp-post, #Import 2026-01-21 10:55

[![Twilio-logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168e4f5d764970c-200wi "Twilio-logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168e4f5d764970c-popup?ref=hypebot.com)

****Twilio new hire Michael Selvidge and buddy Reid Butler recently created "Callin' Oates", an "emergency Hall & Oates helpline" powered by Twilio. The app provides a number to call in order to listen to one of a choice of Hall & Oates tunes. It's been so wildly popular that they gotten approval from Hall & Oates and now they've added a web version. Callin' Oats was created for fun over a weekend, and only scratches the surface of what artists and music marketers could be doing with free or low cost VOIP and related services such as those provided by Twilio.**

**Callin' Oates started out as a [phone number and a Twilio app](http://www.theatlanticwire.com/technology/2011/12/how-one-retweet-new-york-times-reporter-launched-hall-oates-meme/46480/?ref=hypebot.com)** that got a lot of attention from a NY Times reporter's tweet in mid-December. It's gone on to become a [website](http://callinoates.com/?ref=hypebot.com) that's also powered by [Twilio](http://www.twilio.com/?ref=hypebot.com), a tech startup providing "infrastructure APIs for businesses to build scalable, reliable voice and text messaging apps."

Callin' Oates was a [project by a new Twilio employee](http://techcrunch.com/2011/12/29/600000-calls-later-callin-oates-developers-share-their-code/?ref=hypebot.com) and a friend that shared the music of Hall & Oates and demonstrated some of Twilio's technology. Hall & Oates have [responded favorably](http://www.tmz.com/2011/12/25/hall-and-oates-callin-oates/?ref=hypebot.com#.TwQ%5FkUpivFJ) so it's a definite media win for Twilio and likely for Hall & Oates as well.

**Twilio is the main company I've seen pursuing some of the potential of [VOIP](http://en.wikipedia.org/wiki/Voice%5Fover%5FIP?ref=hypebot.com), essentially voice and related multimedia phone services via the Internet, for music services:**

Twilio's case studies include a marketing effort by [Sony Music and Lamb of God](http://www.twilio.com/gallery/customers/sony-music/?ref=hypebot.com) that resulted in a "viral phone and SMS campaign named 'logjam', which utilizes Twilio to make phone calls with recordings from the band members promoting their new album and providing a sample of their music."

Twilio had an oversized presence at [Music Hack Day Boston](http://www.twilio.com/blog/2011/11/twilio-rocks-out-at-music-hack-day-boston.html?ref=hypebot.com) where a number of hacks featured Twilio APIs.

Previous music projects using Twilio include [SongVoodoo](http://www.twilio.com/blog/2011/03/frank-denbow-wins-our-music-hackweek-contest-with-songvoodoo.html?ref=hypebot.com), [Callaboraoke](http://www.twilio.com/blog/2011/04/callaboraoke-karaoke-by-phone-with-friends-at-music-hack-day.html?ref=hypebot.com) and [HoldMusic](http://labs.twilio.com/twimlets/holdmusic?ref=hypebot.com).

For the most part, music efforts employing Twilio have been of the Music Hack Day variety, displaying a great deal of creativity without need for market readiness. Sony Music's marketing for Lamb of God features relatively mundane usage of some of Twilio's basic services that nonetheless requires a high quality of service and dependability. I think there's definitely a great deal of potential for using Twilio not only as a service provider for traditional marketing efforts but as a platform for building music apps that could take a more creative approach to sharing music for both artistic and business purposes.

**Ready to get started?** Cocreator Reid Butler is [sharing the story of how they built Callin' Oates](http://exploringtwilio.wordpress.com/2011/12/29/callinoats-how-we-did-it/?ref=hypebot.com) on his new blog [Exploring Twilio](http://exploringtwilio.wordpress.com/?ref=hypebot.com).

*Hypebot Features Writer Clyde Smith maintains his freelance writing hub at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and blogs at [All World Dance](http://www.allworlddance.com/?ref=hypebot.com) and [This Business of Blogging](http://www.thisbusinessofblogging.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:*

clyde(at)fluxresearch(dot)com

.