> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Former Rhapsody And Slacker Product Execs Discuss Mainstream Potential Of Beats Music
- URL: https://www.hypebot.com/can-beats-music-crack-the-mainstream-market/
- Published: 2014-02-03T11:59:00.000Z
- Updated: 2014-02-03T11:59:00.000Z
- Description: Subcribe to the Upward Spiral podcast in iTunes, play recent shows on SoundCloud, or follow us on Twitter. When news broke that Beats Music would be developing a music service,. Continue reading [https://www.hypebot.com/hypebot/2014/02/can-beats-music-crack-the-mainstream-market.html]
- Author: admin
- Tags: Apps, Mobile & SMS, Music Tech, Podcasts, Streaming, #wp, #wp-post, #Import 2026-01-21 10:43

[![Upward-Spiral-Logo 160](https://a6.typepad.com/6a0111683c7a25970c019b04abec9e970d-115wi "Upward-Spiral-Logo 160")](http://a6.typepad.com/6a0111683c7a25970c019b04abec9e970d-popup?ref=hypebot.com)

**Subcribe to the Upward Spiral podcast in [iTunes](https://itunes.apple.com/us/podcast/the-upward-spiral/id531534597?ref=hypebot.com), play recent shows on [SoundCloud](https://soundcloud.com/upwardspiralpodcast?ref=hypebot.com), or follow us on [Twitter](https://twitter.com/upwardspiralpod?ref=hypebot.com).** 

When news broke that Beats Music would be developing a music service, I got so excited. Finally, a company would make a product that regular people might care about. The reality is that most music services are for music fanatics — people who care about music. But most people don’t care about music. They do not make time to discover music or put together playlists. They want popular music — curated by experts — while they wash dishes and feed the cat. That is the promise of Beats Music, and that is the focus of the latest episode of the **[Upward Spiral](https://soundcloud.com/upwardspiralpodcast?ref=hypebot.com)**. We discuss this and more with two digital music veterans: **Jon Maples** and **Jonathan Sasse**.

**LISTEN NOW**: 

**THE GUESTS:** 

**Jon Maples** is the former VP Product Management at Rhapsody International. He also served as the company's Senior Director of Music Programming.

**Jonathan Sasse** is the former SVP Product Marketing & Content Programming Slacker. He also served as the President and CEO of iRiver America. 

**PAST SHOWS:**

[Can Big Data Help Artists Make Smarter Choices?](https://www.hypebot.com/can-big-data-help-artists/)

[Why Having To Constantly Hustle Is Bad For Artists](https://www.hypebot.com/why-having-to-constantly-hustle-is-bad-for-artists/)

**The Upward Spiral Podcast** 

[Subcribe on iTunes](http://itunes.apple.com/us/podcast/the-upward-spiral/id531534597?ref=hypebot.com)

[![Subscribe in itunes](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017615a80c03970c-150wi "Subscribe in itunes")](http://itunes.apple.com/us/podcast/the-upward-spiral/id531534597?ref=hypebot.com)

[Follow on Twitter](https://twitter.com/upwardspiralpod?ref=hypebot.com)

[Send Us Email](mailto:upwardspiralpodcast@gmail.com)

Related articles

[![](http://i.zemanta.com/107145465_80_80.jpg)](https://www.hypebot.com/hypebot-presents-the-upward-spiral-podcast-episode-7-listen/)[Hypebot Presents The Upward Spiral Podcast: Episode 7 \[LISTEN\]](https://www.hypebot.com/hypebot-presents-the-upward-spiral-podcast-episode-7-listen/)

[![](http://i.zemanta.com/240967044_80_80.jpg)](https://www.hypebot.com/hypebot/2014/01/big-data-draft.html)[Can Big Data Help Artists Make Smarter Choices?](https://www.hypebot.com/hypebot/2014/01/big-data-draft.html)

[![](http://i.zemanta.com/239596273_80_80.jpg)](https://www.hypebot.com/5-major-music-industry-stories/)[5 Stories That Will Shape The Music Industry In 2014](https://www.hypebot.com/5-major-music-industry-stories/)

[![](http://i.zemanta.com/92693751_80_80.jpg)](https://www.hypebot.com/hypebot-presents-the-upward-spiral-podcast-episode-2/)[Hypebot Presents The Upward Spiral Podcast Episode 2 \[LISTEN\]](https://www.hypebot.com/hypebot-presents-the-upward-spiral-podcast-episode-2/)

[![](http://i.zemanta.com/95254172_80_80.jpg)](https://www.hypebot.com/hypebot-presents-the-upward-spiral-podcast-episode-3-listen/)[Hypebot Presents The Upward Spiral Podcast Episode 3 \[LISTEN\]](https://www.hypebot.com/hypebot-presents-the-upward-spiral-podcast-episode-3-listen/)

[![](http://i.zemanta.com/109515128_80_80.jpg)](https://www.hypebot.com/hypebot-presents-the-upward-spiral-podcast-episode-8-listen/)[Hypebot Presents The Upward Spiral Podcast: Episode 8 \[LISTEN\]](https://www.hypebot.com/hypebot-presents-the-upward-spiral-podcast-episode-8-listen/)

[![](http://i.zemanta.com/238553426_80_80.jpg)](https://www.hypebot.com/hypebot/2014/01/how-secret-album-solidified-brand-beyonc%C3%A9.html)[How Secret Album Solidified Brand Beyoncé](https://www.hypebot.com/hypebot/2014/01/how-secret-album-solidified-brand-beyonc%C3%A9.html)