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# Can Christmas Cure Music’s YTD Sales Slump?
- URL: https://www.hypebot.com/can-christmas-cure-musics-ytd-sales-slump/
- Published: 2010-10-22T09:55:50.000Z
- Updated: 2010-10-22T09:55:50.000Z
- Description: The pressure is on inside every major label, as radio promotion departments scramble to find a few major hit singles to help reverse yet another year to date sales slump.. Continue reading [https://www.hypebot.com/hypebot/2010/10/can-christmas-cure-musics-ytd-sales-slump.html]
- Author: Bruce Houghton
- Tags: Vinyl, Cassettes & Retail, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from chasingtheelectronicdragon.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f54380c8970b-120wi "image from chasingtheelectronicdragon.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f54380c8970b-popup?ref=hypebot.com)

The pressure is on inside every major label, as radio promotion departments **scramble** to find a few major hit singles to help reverse yet another year to date sales slump. With only **11 shopping weeks** remaining in 2010, the recorded music industry overall is **down 13.6%** from last year with both digital and physical sales factored in.

For country music (down 12.5%), that means that in the next 11 weeks, they need to sell 18.377 million more units or 1.67 million per week. "That’s a tall order," reports [Music Row](http://www.musicrow.com/2010/10/slicing-the-nashville-sales-pie/?ref=hypebot.com), "considering that this week we sold a total of only 718k."

Christmas traditionally provides a big sales bump, but this year the bump that music needs looks more like a mountain.