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# Can Vanilla Ice Still Help Sell Beer?
- URL: https://www.hypebot.com/can-vanilla-ice-still-help-sell-beer/
- Published: 2009-10-21T03:32:00.000Z
- Updated: 2009-10-21T03:32:00.000Z
- Description: I apologize for this being a burning question for me: Can Vanilla Ice still help sell beer? Two full decades after he painfully topped the charts, the less than talented. Continue reading [https://www.hypebot.com/hypebot/2009/10/can-vanilla-ice-still-help-sell-beer.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:03

[![image from adweek.blogs.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a662da14970c-400wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a662da14970c-pi?ref=hypebot.com)

  
I apologize for this being a burning question for me: Can Vanilla Ice still help sell beer?

Two full decades after he painfully [topped the charts](http://en.wikipedia.org/wiki/Ice%5FIce%5FBaby?ref=hypebot.com), the less than talented Vanilla Ice and his annoying hit "Ice Baby Ice" is still being used by brewers to sell beer. This time its in [South Africa](http://adweek.blogs.com/adfreak/2009/10/vanilla-ice-reprises-ice-ice-baby-for-beer-ad.html?ref=hypebot.com), but wherever the ads may be running, it made me wonder: Can Vanilla Ice really still help sell beer? Is an annoyingly catchy song a catchy song forever? Or are some songs like a car accident – you know you shouldn't pay attention, but you feel compelled to?

I dare you to watch it and not be moved (one way or the other):