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# Can Buzz Be Measured? They’re Gonna Try.
- URL: https://www.hypebot.com/can_buzz_be_mea/
- Published: 2007-01-05T07:41:54.000Z
- Updated: 2007-01-05T07:41:54.000Z
- Description: The newly launched Nielson BuzzMetrics’ goal is to measure buzz. The idea is to monitor social media, blogs,forums and usenet groups. Given it’s transient nature we can’t imagine that it’s. Continue reading [https://www.hypebot.com/hypebot/2007/01/can_buzz_be_mea.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

The newly launched [Nielson BuzzMetrics’](http://www.pbs.org/mediashift/2007/01/digging%5Fdeepernielsen%5Fbuzzmetr.html?ref=hypebot.com) goal is to measure buzz. The idea is to monitor social me

[![Nielsen_buzzmetrics_1](https://hypebot.typepad.com/hypebot/images/nielsen_buzzmetrics_1.jpg "Nielsen_buzzmetrics_1")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/nielsen%5Fbuzzmetrics%5F1.jpg&ref=hypebot.com)

dia, blogs,forums and usenet groups.

Given it’s transient nature we can’t imagine that it’s possible to really measure buzz. But there are probably lots of big companies who will pay good money to see if they’ve got it. Hint: Start by asking your kids, co-workers and friends.