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# Creating Value In Email Download Campaigns
- URL: https://www.hypebot.com/ceating-value-in-email-download-campaigns/
- Published: 2015-12-04T11:55:00.000Z
- Updated: 2015-12-04T11:55:00.000Z
- Description: Getting a fan to fork over their e-mail isn't always easy, but by offering them access to exclusive content, a clear incentive is established which can pave the way for. Continue reading [https://www.hypebot.com/hypebot/2015/12/ceating-value-in-email-download-campaigns.html]
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Business, Music Marketing, Alan Sugar, Attention, Billboard charts, Billboard Magazine, Brannon McAllister, digital marketing, Econsultancy, Facebook, Search engine optimization, #wp, #wp-post, #Import 2026-01-21 10:22

[![8i0KbMrj](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d17eac3f970c-150wi "8i0KbMrj")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d17eac3f970c-popup?ref=hypebot.com)Getting a **fan** to **fork over their e-mail** isn't always easy, but by **offering them access to exclusive content**, a clear **incentive** is established which can pave the way for a future of **mutually beneficial** digital exchanges.

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*Guest Post by *Kevin Rankin* of *[The Orchard](http://www.theorchard.com/?ref=hypebot.com)* on [The Daily Rind](http://www.dailyrindblog.com/value-email-for-download-campaigns/?ref=hypebot.com)*The digital marketing landscape is ever-changing, and with a plethora of new tools, gadgets and gizmo’s, there are always new ways to connect with your audience and market music to them.In the build up to a record’s release, consider your marketing and advertising strategy and **whether you have direct access to the people that matter:** **the fans**. **[Email](http://www.dailyrindblog.com/write-great-email-newsletter/?ref=hypebot.com)** is still an incredibly valuable resource for the marketer, giving you **[direct access into a fan’s inbox](http://www.dailyrindblog.com/email-boring-idea-exciting-results/?ref=hypebot.com)**, and thus should be utilised within your campaign.Asking for a fan’s email and offering nothing in return will only go so far. Yes, there will be those die-hard fans who’ll give that up straight away, but don’t expect significant results. Instead, there needs to be a **clear incentive for an individual to part with their information**, and a surefire way to do this is to offer something exclusive. **Consider an alternative version of a song, a never before heard track, b-side or a remix to improve your results**. Not only does this strengthen the relationship with your consumer base, but it also shows them there is value in sharing their contacts. **It’s mutual** and over time **can provide you with a very healthy list of people who will engage with your content**.Chances are, the people who have opened up their inboxes will be more likely to buy your records, since they’ve shown a genuine interest in you and what you are doing. Capitalise on this, **treat these fans as super fans and ensure the content you push to these people is relevant, engaging, and of genuine value**. Remember that you also have the ability to **incorporate emails into your advertising campaigns**, allowing you to specifically target these individuals and monitor their interaction with what you’re putting forward. Do not miss out on these valuable opportunities. [![Email-for-download-250x219](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb0899122d970d-320wi "Email-for-download-250x219")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb0899122d970d-popup?ref=hypebot.com)Ready to rock? There are some great free tools out there that can help you carry out an email-for-download campaign, for example **[Show.co](http://www.show.co/?ref=hypebot.com)**, **[NoiseTrade](http://noisetrade.com/?ref=hypebot.com)** and **[UnlockFM](http://www.unlock.fm/?ref=hypebot.com)**. With simple interfaces, each of the above is easy to use, with free and affordable tiers to fit your needs.It’s important to remember that once you have a healthy list of emails, you should **maintain communication** and continue to push interesting news their way. Give fans a **behind-the-scenes look at how a record was made, footage from the studio, or a first look at a new music video.** Again, exclusivity is key.

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