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# Sony CEO Doug Morris’ New Old Plan For Music World Domination
- URL: https://www.hypebot.com/ceo-doug-morris-new-old-plan-for-sony-music-world-domination/
- Published: 2011-11-08T17:00:00.000Z
- Updated: 2011-11-08T17:00:00.000Z
- Description: Meet the new boss. Same as the old boss. “My plan here is very simple,” Sony Music's new CEO recently told the New York Times. “To help create the pre-eminent. Continue reading [https://www.hypebot.com/hypebot/2011/11/ceo-doug-morris-new-old-plan-for-sony-music-world-domination.html]
- Author: Bruce Houghton
- Tags: Major Labels, #wp, #wp-post, #Import 2026-01-21 10:55

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Meet the new boss. Same as the old boss. “My plan here is very simple,” Sony Music's new CEO recently told the New York Times. “To help **create the pre-eminent record company in the world**".

**Keep reading**, it gets even better…

"In each company that I’ve gone to run, that’s always been the same question" [opined](http://www.nytimes.com/2011/11/08/business/media/at-sony-music-a-plan-to-dominate-the-industry.html?%5Fr=3&ref=business&pagewanted=all) the 72 year old former UMG CEO. "And each company has gone to be the **No. 1 company** and the most innovative company. And I think the reason I’m **never getting the credit** for this is because I’m the **oldest guy**.””

“Our core focus still needs to be **developing hits**,” he said. “That’s the only **constant amidst all the change.** So if you don’t get that right **it doesn’t matter** how revolutionary the **distribution model** is **or how many revenue streams** you have. You still have to have the hits.”

Nothing changes, but the date.