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# Chart Shows Death Spiral After Google Busts Rap Genius For SEO Tricks
- URL: https://www.hypebot.com/chart-shows-death-spiral-after-google-busts-rap-genius-for-seo-tricks/
- Published: 2013-12-27T10:00:00.000Z
- Updated: 2013-12-27T10:00:00.000Z
- Description: Earlier this week John Marbach shared Rap Genius's offer of Twitter links to bloggers posting specified links. Marbach was offered "MASSIVE traffic" and the chance to "bloooowwwww up!" for posting. Continue reading [https://www.hypebot.com/hypebot/2013/12/chart-shows-death-spiral-after-google-busts-
- Author: Bruce Houghton
- Tags: Music Business, Music Marketing, Music Tech, Social Media, Anchor text, Google, John Marbach, Justin Bieber, Matt Cutts, Rap Genius, Search engine optimization, Twitter, #wp, #wp-post, #Import 2026-01-21 10:43

[![down arrow](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fb32d3a8970b-100wi "down arrow")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fb32d3a8970b-popup?ref=hypebot.com)

Earlier this week John Marbach shared [Rap Genius's offer](https://www.hypebot.com/rapgenius-busted-for-spammy-seo-immediately-snitches-and-begs-the-courts-forgiveness/) of Twitter links to bloggers posting specified links. Marbach was offered "MASSIVE traffic" and the chance to "bloooowwwww up!" for posting links with Justin Bieber song titles and the word "lyrics" as anchor text. Hours later [Google took action](https://www.hypebot.com/rapgenius-busted-for-spammy-seo-immediately-snitches-and-begs-the-courts-forgiveness/), wiping out from its search results. This chart shows the drastic drop in Rap Genius traffic:

Quantcast via [Business Insider](http://www.businessinsider.com/rap-genius-traffic-2013-12?ref=hypebot.com)

[![image from static3.businessinsider.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fb32ceab970b-450wi "image from static3.businessinsider.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fb32ceab970b-popup?ref=hypebot.com)

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