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# Cingular and Sony Join For Hip Hop Talent Search
- URL: https://www.hypebot.com/cingular_and_so/
- Published: 2005-01-21T04:47:00.000Z
- Updated: 2005-01-21T04:47:00.000Z
- Description: Cingular Wireless said on Thursday that it partnered with Sony Ericsson and Sony Urban Music on a hip-hop artist talent search that will include the chance for finalists to perform. Continue reading [https://www.hypebot.com/hypebot/2005/01/cingular_and_so.html]
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Music Marketing, Streaming, #wp, #wp-post, #Import 2026-01-21 11:10

Cingular Wireless said on Thursday that it partnered with Sony Ericsson and Sony Urban Music on a hip-hop artist talent search that will include the chance for finalists to perform alongside hip-hop artist Xzibit on his upcoming national tour. Selected finalists who submit an original song will have their track converted into a ringtone that Cingular will distribute, asking subscribers will vote for their favorites via text-message.