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# Clive Chides Music Retail For Lack Of Excitment
- URL: https://www.hypebot.com/clive_chides_mu/
- Published: 2004-08-23T07:06:39.000Z
- Updated: 2004-08-23T07:06:39.000Z
- Description: The Hollywood Reporter writes: “Legendary music mogul Clive Davis has some advice for music retailers looking to persuade music fans to return to traditional record shops: Make shopping more fun.. Continue reading [https://www.hypebot.com/hypebot/2004/08/clive_chides_mu.html]
- Author: Bruce Houghton
- Tags: Vinyl, Cassettes & Retail, #wp, #wp-post, #Import 2026-01-21 11:10

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[](http://hollywoodreporter.com/?ref=hypebot.com)[The Hollywood Reporter ](http://hollywoodreporter.com/?ref=hypebot.com)writes: “Legendary music mogul Clive Davis has some advice for music retailers looking to persuade music fans to return to traditional record shops: Make shopping more fun.

“You are faced with a major threat … competition from digital distribution,” Davis warned hundreds of merchants and recording industry executives who gathered Sunday for a conference. The renowned chairman and chief executive of BMG North America compared the choice between buying music online or in a store to eating dinner at a restaurant or at home. “It’s fun to shop for music … and you’re not making it a fun experience,” he said. “You have got to make it exciting.” The four-day gathering of music merchants comes at a turning point in the retail music business. Retailers, heavily dependent on physical music formats like CDs and audio cassettes, have been particularly hard-hit by an industry downturn that began in 2000.