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# Coca-Cola Eyes $10 Million Spotify Invesment
- URL: https://www.hypebot.com/coca-cola-eyes-10-million-spotify-invesment/
- Published: 2012-10-11T10:42:00.000Z
- Updated: 2012-10-11T10:42:00.000Z
- Description: Coca-Cola is in serious discussions to invest $10 million in Spotify, according to both Bloomberg Business and Sky News, citing multiple sources with knowledge of the talks. The deal, while. Continue reading [https://www.hypebot.com/hypebot/2012/10/coca-cola-eyes-10-million-spotify-invesment.html]
- Author: Bruce Houghton
- Tags: Conventions & Awards, Music Marketing, Streaming, #wp, #wp-post, #Import 2026-01-21 10:49

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee4194739970d-150wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee4194739970d-popup?ref=hypebot.com)

Coca-Cola is in serious discussions to invest $10 million in Spotify, according to both Bloomberg Business and Sky News, citing [multiple sources](http://www.businessweek.com/news/2012-10-10/coca-cola-is-said-to-weigh-investment-in-spotify-service?ref=hypebot.com) with knowledge of the talks. The deal, while not yet done, could be inked within the next two weeks. Coke's $10 million investment would represent a fraction of the $100 – $200 million funding on a reported $4 billion valuation that Spotify has been shopping for months.

Coca-Cola has increased its entertainment footprint in recent years to market to younger consumers. The company announced a deal in April to add Spotify to its Internet marketing, following another successful musical collaboration that netted the 2010 World Cup anthem “Wavin’ Flag.”

**January Japan Launch For Spotify**

The Coke news comes on top of new [reports](http://paidcontent.org/2012/10/11/spotify-seeking-to-be-big-in-japan/?ref=hypebot.com) that Spotify is planning to launch in Japan in January The music streamer reportedly has aggressive plans to grab market share in the only top 5 global music market in which it currently has no footprint.