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# Coffee House Sessions Launches Alternative University Touring Circuit
- URL: https://www.hypebot.com/coffee-house-sessions-launches-alternative-university-touring-circuit/
- Published: 2013-09-27T13:00:00.000Z
- Updated: 2013-09-27T13:00:00.000Z
- Description: Coffee House Sessions is a new touring circuit launching this month in the UK. Created by Coalition Talent's Guy Robinson, Coffee House Sessions supports a 10 day mini-tour for each. Continue reading [https://www.hypebot.com/hypebot/2013/09/coffee-house-sessions-launches-alternative-university-touri
- Author: admin
- Tags: Live & Ticketing, Music Business, BBC Radio 1, Coffee, Coffee House Sessions, Coffeehouse, Huw Stephens, Hypebot, Starbucks, Television, #wp, #wp-post, #Import 2026-01-21 10:43

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Coffee House Sessions is a new touring circuit launching this month in the UK. Created by Coalition Talent's Guy Robinson, Coffee House Sessions supports a 10 day mini-tour for each artist with two acoustic shows a day. 40 UK universities are being booked. Apparently this idea is, in part, a response to dwindling student union shows due to decreased drink purchases but it's a great concept regardless.

Doing shows at college coffee houses and similar establishments certainly isn't a new idea. But creating an ongoing series like [Coffee House Sessions](http://www.coffeehousesessions.com/?ref=hypebot.com) takes what may seem mundane or only for beginners and turns it into a special event that becomes a promotional opportunity for the artists involved.

**Introducing Coffee House Sessions**

[Coalition Talent](http://www.coalitiontalent.com/?ref=hypebot.com) agency head Guy Robinson announced Coffee House Sessions [as early as July](http://www.musicweek.com/news/read/coalition-talent-exec-launches-university-coffee-house-touring-circuit/055523?ref=hypebot.com) and tied it to shifts in college student drinking habits that led to a "waning of the UK student union touring circuit":

"The initiative is aiming to make up for the loss of an evening drinking culture in student unions, which has been hit hard as cash-strapped youngsters ‘pre-load’ with cheap booze at home before heading out for a night on the town."

Robinson says his response to the lessening number of opportunities on college campuses was sparked by a random conversation:

“There's less money being spent in bars so Universities simply cannot afford to support new music. But I had a fascinating conversation with one of the entertainment managers 12 months ago who said: ‘I’ve got this weird anomaly on campus, I cannot sell vodka for £1, but I can sell Starbucks coffee for £3.60 a cup, yet you charge them 20p for a mixer, and they don’t like it. So that's when my brain started ticking and Coffee House Sessions was born.”

Coffee House Sessions officially [launched this week](http://www.musicweek.com/news/read/university-coffee-house-touring-circuit-launches/056171?ref=hypebot.com) featuring a line-up "curated by BBC Radio 1’s Huw Stephens" and supported by "promotion through student newspapers, radio and TV at each university."

For artists and dates, see [Upcoming Sessions](http://www.coffeehousesessions.com/sessions?ref=hypebot.com).

**More:**

- [BalconyTV Expands Live Music Network To New Orleans and Athens, More U.S. Cities To Come](https://www.hypebot.com/balconytv-expands-music-network-to-new-orleans-and-athens-more-us-cities-to-come/)
- [Gigit Launches Direct To Fan Music Booking Service](https://www.hypebot.com/gigit-launches-direct-to-fan-music-booking-service/)
- [Sofar Sounds: Growing A House Party Network](https://www.hypebot.com/sofar-sounds-growing-a-house-party-network/)

*Hypebot Senior Contributor Clyde Smith ([@fluxresearch](https://twitter.com/fluxresearch?ref=hypebot.com)/[@crowdfundingm](https://twitter.com/crowdfundingm?ref=hypebot.com)) also blogs at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and [Crowdfunding For Musicians](http://www.crowdfundingformusicians.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:*

clyde(at)fluxresearch(dot)com

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